HGTV Star Leading Digital Tours in Daltile's Surfaces Booth

Dallas, TX, January 29, 2018-Expert craftsman, celebrity designer and host of HGTV’s Elbow Room, Chip Wade, will be on hand in the Daltile booth on day one of Surfaces 2018 talking about design trends and debuting the Daltile Virtual Home that he has helped bring to life in coordination with the brand.

Wade will conduct full digital “tours” of the 360-degree virtual home. Wade’s walk-throughs will be projected onto a 600 square foot animated LED floor/wall screen on the Daltile main stage and also broadcast to the greater Surfaces exhibit floor audience via overhead screens encircling the outside of the booth. The goal of the Daltile Virtual Home is to show how tile can be used throughout an entire home, inside and out, as well as the many unique ways in which tile can be showcased in a home.

At the upcoming Surfaces 2018 tradeshow, the Daltile, Marazzi and American Olean brands will be showcased together in one expansive booth, effectively demonstrating how in the marketplace, each of these brands fully functions as a distinct stand-alone product line while also successfully serving together as a full offering for consumers.

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