Doug Metchick Named President of Laticrete Supercap

Bethany, CT, December 21, 2015—Doug Metchick has been named president of Laticrete Supercap, LLC.

Reporting to Laticrete president Edward Metcalf, Metchick will work out of Laticrete World Headquarters in Bethany, Connecticut and is charged with preparing Laticrete Supercap for rapid and sustained growth.

Laticrete Supercap is a joint venture between Laticrete and Supercap.

Metchick has a 25-year track record building brands and increasing profitability. He comes to Laticrete Supercap from Morris Yachts, where he served as CEO, overseeing the luxury sailboat builder and yacht services company’s five locations and 100-plus staff. He was responsible for business strategy, marketing, sales, customer service, production, finance, HR, advertising, social media and digital.

Before his tenure at Morris Yachts, he rose from the position of senior vice president of sales and marketing to CEO at LaserPerformance.