Dal-Tile Brands Take Part in Two Initiatives
Dallas, TX, April 18, 2012 -- Dal-Tile Corporation, in partnership with the Tile Council of North America, said its Daltile and American Olean brands are participating in two new industry initiatives that assist customers as they specify tile products for projects.
The Green Squared program makes it easy to choose sustainably manufactured products by providing a third-party certification that customers can trust.
The new DCOF AcuTest provides a new, more accurate measure of coefficient of friction, making it easier to choose the right product for the right application.
Dal-Tile said it is among the first companies to endorse both initiatives. Most of the company’s Daltile and American Olean brand manufactured floor, wall, and mosaic products are Green Squared certified.
The company will also report all floor products’ DCOF scores on all marketing materials including the websites to make product selection easier and faster.