CRI Unveils New Website

Dalton, GA March 111--The Carpet and Rug Institute (CRI) has launched its new website as part of the trade association's new, enhanced identity, in an on-going effort to make CRI an even more valuable and meaningful resource for its many audiences. The new website design can be found at www.carpet- and provides a more user- friendly format which will better serve all of soft floorcovering's many customers. The re-design is part of CRI's continuing effort to rollout the organization's new image and better reflect CRI's standing as an innovative, environmentally-responsible and science- based organization, dedicated to better serving the interests of its members and their customers. "The CRI website is one of the industry's most powerful tools, a one-stop destination for information about carpet and rugs. This website attracts thousands of visits each day. For many, it is the face of CRI and in this spirit, we have created a fresh, contemporary, and user-friendly site that builds on the equity of our work and success in reaching out to those who want to learn more about soft floorcoverings," said CRI president Werner Braun in announcing the new website. The launch is the latest addition to the significant enhancement of the CRI organizational identity. The site includes all of CRI's new logo designs and emphasizes CRI's overriding message platform that the Institute is the source for science-based information and insight into how carpet and rugs can create a better environment - for living, working, learning and healing. The new website is divided into three distinct sections: Consumer Resources, Professional Resources, and Initiatives and Affiliations. Visitors to the site can find a plethora of information ranging from cleaning and maintenance tips, upcoming events, and industry news to products certified under one of CRI's many signature programs.

Related Topics:Coverings, Carpet and Rug Institute