Carrfields Primary Wool Names NA Market Managing Director
Ashburton, NZ, October 24, 2016—Carrfields Primary Wool of New Zealand (CPW) is gearing up for increased expansion into the U.S. and Canada with the announcement that Krista Eliason is its new managing director, Carrfields Primary Wool, North America.
The position was created for Eliason to manage the projected growth into this market. Already underway is a joint venture with Carlisle Wide Plank Floors.
Eliason started working within the industry as advertising and marketing manager for Wools of New Zealand in the late 1990s. Most recently, Eliason served as president of International Design Guild (IDG), the luxury division of CCA Global Partners. She joined IDG in 1999, where she focused on differentiating the groups luxury position within the interiors community.
In addition, Eliason partnered with celebrity designer and social entrepreneur Mark Brunetz to launch Design for a Difference (DFAD)—a cause-related marketing initiative that brings socially-conscious showrooms together with interior designers and other businesses to make over spaces at local charities.