Beaulieu Rolls Out Two New Collection at Surfaces
The first is the new Hollytex StainMaster Luxury Collection II which builds on the success of the original Hollytex StainMaster Luxury Collection franchise by bringing twenty new fashion forward branded StainMaster products to the market including eleven new StainMaster Xtrabody styles.
The new Hollytex StainMaster Luxury Collection II will feature over 400 sku’s in seven different product construction types including saxonies, friezes, textures, shags, cables, LCL’s and engineered loops. The new collection can be combined with the original Hollytex StainMaster Luxury Collection merchandiser to give the retailer a boutique of 40 branded StainMaster products.
According to Ralph Boe, President and COO Beaulieu of America, “The new Hollytex StainMaster Luxury Collection II will be this year’s most comprehensive launch of branded StainMaster products. In addition, we are bringing our customers a collection of products that also feature the most luxurious carpet backing in the industry--LuxuryBac.” Boe feels confident that the Retail Sales Associate will appreciate the tremendous amount of product selection, variety, styling and “value offerings” the merchandiser has to offer. He also points out that the fixture will only require 15 square foot of retail showroom space so it will generate a great deal of revenue per square foot for the Retail Dealer.
Mark Clayton, EVP of marketing states “With this new display Beaulieu is also aggressively selling the virtues of the premium backing to the consumer. The display will feature an end panel with a reversed out sample of carpet which exposes the LuxuryBac backing and encourages the consumer to compare and feel the benefits of the premium backing vs. traditional backing systems.” Clayton also states, “We want to make sure the consumer really understands the benefits of purchasing a premium carpet fiber, Stainmaster, and a premium carpet backing, LuxuryBac™.”
Hollytex StainMaster Luxury Collection II is available by contacting your Beaulieu of America Territory Manager.
From residential broadloom to main street commercial to indoor and outdoor products, Beaulieu’s floor coverings target every segment of the soft floor covering market. Beaulieu Residential features some of the carpet industry’s most respected brands with consistent quality and unsurpassed service.
The second collection Beaulieu introduced at Surfaces is called Coronet Soft Classics. The Coronet Soft Classics Collection is positioned as the retailers’ new “Go To” Retail Profit And Selection Center. According to Mark Clayton, executive vice president of marketing for Beaulieu, “The new Coronet Soft Classics Collection will be the one display that every retailer will want to have on his or her retail sales floor. Never before has a manufacturer brought together a program like this, with over 450 skus of virtually every construction imaginable, at such incredible values! With such cost advantages for the retailer, they will be able to realize unparalleled profit opportunities with Soft Classics.”
Since the company has utilized their own PermaSoft® nylon to manufacture each of the styles in this collection, Beaulieu was able to develop a collection of well styled products which are priced much lower than comparable branded and even unbranded products. The program is offered on Beaulieu’s popular merchandising display system, which requires less than 15 sq. ft. of retail floor space. Clayton adds, “This display maximizes retail floor space profitability, plus, the Retail Sales Associate will feel confident that they can take their consumer to this display and they will find exactly what they are looking for, and at a great value!”
Coronet Soft Classics is available by contacting your Beaulieu of America Territory Manager.
From residential broadloom to main street commercial to indoor and outdoor products, Beaulieu’s floor coverings target every segment of the market. Beaulieu Residential features some of the carpet industry’s most respected brands with consistent quality and unsurpassed service.