AHF to Focus HomerWood Brand on Sawn Face Products
Mountville, PA, August 20, 2019-AHF Products is restructuring the HomerWood brand to focus fully on its popular, sawn face Simplicity line and will be offering its custom signature hardwood flooring exclusively for the luxury home and commercial markets, effective September 14.
HomerWood launched the Simplicity collection in 2018. Appalachian Hickory and White Oak are crafted into quality hardwood floors with trending matte color choices with distinct visual styles. Made in the USA, the Simplicity collection features wide widths and long lengths, as well as a superior matte finish, uv-cured urethane with aluminum oxide.
Handcrafted, premium HomerWood floors such as Amish Soft Scraped and Amish Hand-Scraped, Smoked Specialties and Wire Brushed, can be custom-ordered at a minimum quantity of 1,500 square feet to service customers in the luxury home market and to meet the specifications of any commercial project. The remaining HomerWood solid and engineered collections will be discontinued. Merchandising support for the Simplicity collection will continue to be available, and Premium hardwood flooring displays in the marketplace can be retained for custom order requests.