AHF Launches Millennial-Focused Tmbr Brand

Dallas, TX, May 20, 2021-AHF Products introduces a new brand, Tmbr. A Millennial brand in terms of marketing and positioning, Tmbr is designed for a generation that seeks a natural canvas that offers the décor, performance and social responsibility they desire.

“There are anywhere between 80 and 95 million Millennials, comprising roughly 30% of the population-and they are entering the home buying years,” said vice president – sales, product and marketing Kevin Whaley, AHF Products-Tmbr. “Millennials have outpaced Baby Boomers, with a collective spending power of $1.4 trillion. This will only continue to grow.”

Tmbr’s visuals are inspired by some of the world’s most beautiful destinations. The first collection launching this spring is Big Sur, an engineered hardwood collection of white oak and hickory in 7 ½” wide planks and ten colors. Inspired by the region’s Pacific coast and picturesque blend of lush, rugged coastline, the combination of textures and colors in a low-gloss finish provides an inspiring design palette.

Future Tmbr collections will follow this same feature destinations approach, utilizing key locations as the foundation for which colors, style and messaging will be based.

Millennials place a premium on corporate social responsibility, as does AHF. Among the partners that Tmbr is working with include the Arbor Day Foundation, the largest 501(c)3 nonprofit membership organization dedicated to planting trees. More than one million members, supporters and valued partners have helped plant more than 350 million trees throughout the world to ensure a greener and healthier future.

Supporting tmbr’s local independent retailers is equally important. IndependentWeStand inspires small businesses to celebrate their local roots and helps consumers understand why it's important to support them. Tmbr has joined as a sponsor and has organized a membership program for all its dealers. Tmbr dealers will automatically become a Premium Member.