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Flooring innovation is reshaping the industry. From Cali’s NaturMatte laminate to CFL’s acoustic tech, Mohawk’s Color Pulse, Shaw’s EcoWorx Resilient and Tarkett’s circular Mycocycle project, new designs boost performance, durability and sustainability.
Colleges are investing in modern, high-performing facilities to attract students who now view education as a major consumer decision. Flooring plays a key role, with demand rising for durable, sustainable, and visually appealing products.
The LVT market is shifting toward higher-quality, thicker products like WPC and hybrids as SPC faces quality issues. Domestic production is growing amid tariffs, but Asia dominates low-end. Innovation and premium offerings are driving new growth.
Cevisama 2025 drew 70,000 visitors to Valencia, showcasing Spain’s $5.1 billion tile industry. From retro ’70s vibes to large-format slabs and cutting-edge digital finishes, Spanish tile impressed with innovation, artistry and global export strength.
The 2025 Fuse Spark Awards spotlighted top flooring projects. Winners included Flooring Resources with J+J Flooring and Tarkett, Gannon & Company with Daltile and Mohawk, and GP Flooring Solutions with Bentley and Kahrs.
Kemp Harr highlights a shifting market mood—post-election optimism has turned to tariff uncertainty. Still, economic fundamentals remain strong and commercial firms are growing. Now is the time to plan, not panic.
Herb Upton reflects on his 31-year Shaw career, from shift supervisor to SVP of product and innovation. He credits mentors, faith, and family, values curiosity and hard work, and urges the industry to better communicate flooring’s value.
Designer Richard Tepp takes us through the award-winning tenant lounge at 225 W. Washington in Chicago, which transforms old education space into a hospitality-inspired retreat featuring J+J Flooring, Interface, Woodwright and Tile Club.
After a family tragedy, cousins Steven Walbolt and Donnie Green took over MDG Flooring America, growing it into four Ohio stores. With a focus on values, strategy, and culture, they’ve expanded into kitchen and bath and prioritize customer service.
Contributing editor Paul Friederichsen looks at how advertising is vital in today’s crowded market. An innovative, multi-channel strategy with strong creative and team engagement boosts impact.