Floor Focus
Floor Focus gives you trusted flooring industry insights, updates, events and more.
Focus on Leadership: Jeff Lorberbaum’s retirement marks the end of an era – Sept 2026
Retiring Mohawk Industries CEO Jeff Lorberbaum reflects on 50 years in flooring, the acquisitions that transformed Mohawk, leadership lessons and the transition to successor Paul De Cock.Installation Dilemma: With the industry bringing in new installers, dealers must give them a reason—and a path—to stay – Sept 2026
Who will train the next generation of flooring installers? Industry leaders examine workforce shortages, apprenticeships and why retailers must invest in skilled labor before demand rebounds.Tools of the Trade: Tool innovation continues as the installation trade transforms – Sept 2026
From ergonomic knives to advanced tile cutters, flooring installation tools are evolving. QEP, Roberts and Crain reveal innovations designed to improve installer safety, speed and productivity.Floor Prep and Adhesives: Jobsite conditions are driving enhancements of adhesives and floor prep materials – Sept 2026
What’s beneath the flooring can make or break an installation. Explore how advances in flooring adhesives, moisture mitigation and subfloor preparation are tackling today’s toughest jobsite challenges.Strategic Exchange: With some elements of the economy strong, will the housing market finally let loose? – Sept 2026
Publisher Kemp Harr examines the housing market’s impact on residential flooring demand, signs of commercial flooring growth and the installation workforce challenges facing the industry.Flooring’s Best-Kept Secret: Why the next generation isn’t finding our industry – Sept 2026
Why aren’t more young people choosing flooring careers? FCEF explores how greater career awareness, apprenticeships, employee benefits and training can help solve the installer shortage.Building a World-Class Installation Department: How flooring retailers can improve quality, increase profitability and develop the next generation of professional installers – Sept 2026
The flooring sale doesn’t end in the showroom. Learn how retailers can build professional installa-tion teams through stronger leadership, structured training and systems that protect profits.Best Practices: Wade’s Interiors – Sept 2026
For Wade’s Interiors, growth starts with preserving what made the business successful. Explore how Vilas Partners plans to build on the Florida flooring retailer’s legacy, culture and…Designer Forum: How flooring became a design tool at Elizabeth Baldwin Elementary – Sept 2026
How can flooring shape a school’s design? At Elizabeth Baldwin Elementary in Rhode Island, Jonathan Levi Architects used Daltile LVT to guide students, define learning spaces and…Marketing Minute: Your secret weapon may be driving a work van – Sept 2026
Your flooring installers may be your most overlooked marketing asset. Discover how treating in-stallation crews as brand ambassadors can strengthen customer trust, generate referrals and build loyalty.
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