Contributing editor Lew Migliore highlights the driving sales factors contributing to LVT’s accelerated growth, including the variety of color options, styles, low prices and the misconception that LVT is waterproof as opposed to just hydrophobic.
Floor Focus Magazine
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Executive editor Darius Helm and editor Beth Miller cover how narrowed margins and tariff repercussions are impacting the cost of installed flooring provided by the top 100 residential remodel, single-family builder and multifamily retailers.
Editor Beth Miller reviews recent shifts in the marketing landscape as well as how leading flooring consumer brands are building mindshare with the new demographic of homeowners by integrating acquired brands and optimizing technology use.
Editor Jessica Chevalier highlights how the hospitality sector has broken its traditional seven-year cycle of building then sinking through cultural changes contributing to hotel activity and by taking part in LVT, soft surface and porcelain trends.
Strategic Exchange: Flooring contractors enjoy growth by offering a diversity of services - Nov 2018
Publisher Kemp Harr reviews FEI Group’s 20th anniversary meeting, the record growth Starnet celebrated at its fall meeting, The Dixie Group’s merging of Masland Contract with Atlas and Mohawk’s purchase of Eliane, a major Brazilian tile producer.
Publisher Kemp Harr interviews John Wu, CEO of Novalis, about Section 301 tariffs, selling products through distributors to independent retailers, new frontiers beyond LVT and becoming the first Chinese factory to pursue ISO 14001 certification.
Editor Jessica Chevalier spotlights Carpets N More’s comeback from the recession under the leadership of Steve Chesin. Chesin’s goal for Carpets N More is to become a full finishing contractor by bringing in a COO and employing 99% of its installers.
Contributing editor Paul Friederichsen discusses the importance of both having your own brand and supplying product for someone else’s brand. Brand strategy often does not matter to the consumer, as long as the brand is unique and attracts curiosity.
Contributing editor Sam Allman covers the science of relationships, including ways people can prevent themselves from sabotaging friendships. If you want a friend, you must first be a friend and not expect others to create the relationship for you.
Contributing editor Christine B. Whittemore reviews reasons why employees should be engaged socially to better utilize social media for marketing. Outreach and consistency among employee social media can help bring on additional brand ambassadors.