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Print vs. digital advertising remains a key debate for flooring marketers in 2026. This column explores how integrated media strategies combining print ads and digital marketing improve brand trust, audience reach, engagement and measurable ROI.
Social media strategy in 2026 is shifting toward search-driven content, AI-powered platforms and video-first marketing. Learn how businesses can op-timize YouTube, Instagram and TikTok content to improve visibility, engage-ment and customer discovery online.
Hardwood flooring trends heading into 2026 highlight growing demand for white oak, matte finishes, wider planks and engineered wood flooring. Real hardwood continues to gain share as homeowners prioritize durability, sustainability and long-term value.
Top leaders from Shaw, Mohawk, Dixie Group, AHF, Mannington, Interface, Engineered Floors, CFL, Novalis, MSI and Tarkett share 2025 lessons, 2026 demand forecasts, tariff and sourcing strategies, product innovation bets (LVT, laminate, carpet, tile) and how retailers protect margin.
Floor Focus’ 2025 Commercial Flooring Contractor Survey reveals how tariffs, rising installed costs and delivery delays are squeezing margins. Contractors share insights on pricing volatility, partnerships, and product trends led by ceramic tile, carpet tile and LVT.
The 2026 winter flooring show season kicks off with Surfaces/TISE, Domotex, KBIS and key regional markets. This guide highlights must-see events, product launches, education and design trends shaping the flooring industry year ahead.
Custom area rugs are reshaping the flooring market as hard surface flooring grows. This story examines how fabricated rugs, broadloom customization, tariffs and global sourcing—from Turkey to India—are changing the area rug business for retailers and designers.
CCA Global Partners CPO Charlie Dilks reflects on nearly 30 years shaping residential flooring strategy for Carpet One and Flooring America, sharing insights on product selection, technology, independent retailer success and his leadership of the FCIF.
Essentia Health’s St. Mary’s Medical Center in Duluth, Minnesota, uses terrazzo, resilient sheet flooring, modular carpet and engineered hardwood as wayfinding tools. Designed by EwingCole, the healthcare flooring blends durability, healing design and regional storytelling.
Economic volatility, tariffs and high mortgage rates continue to pressure the flooring industry. Sluggish existing home sales, weak consumer sentiment and mixed GDP trends are delaying residential demand, while healthcare and education support commercial flooring activity.