Contributing editor Paul Friederichsen discusses the importance of both having your own brand and supplying product for someone else’s brand. Brand strategy often does not matter to the consumer, as long as the brand is unique and attracts curiosity.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Executive editor Darius Helm reviews the noteworthy trends and businesses that made appearances at the 2018 Surfaces show. Just about every large multi-category flooring producer had a rigid LVT in a range of WPC and SPC formats to offer.
Harlan Stone, president of the Multilayer Flooring Association, provides a breakdown of the rigid LVT category, which brings together the best of LVT and laminate flooring. Stone discusses the rationale behind the SPC and WPC classifications.
Contributing editor Lew Migliore reveals the moisture issues involved in installing floating flooring over either a new or existing subfloor and how these issues can not only damage the new flooring but also impact ones health.
Aug/Sep 2014-Executive editor Darius Helm reports on the state of LVT sustainability, LVT investments by mega mills like Shaw and Mohawk, green chemistries, and sustainability highlights from the leading suppliers to the domestic market.
January 2014-Editor Darius Helm writes about trends in outdoor living, including area rug developments from firms like Shaw and Oriental Weavers, and a wave of pavers from porcelain producers like Del Conca, Atlas Concorde and Imola.
Senior Living-Focus on Transitions: Safe transitions liberate seniors, both physically and mentally - Nov 2020
Perkins Eastman designers Susan DeFlitch and Emily Pierson-Brown discuss the ways in which safe transitions benefit seniors.
Material Bank: A look at how this A&D sample expeditor and aggregator aims to reshape how designers access pitch materials for their clients - Nov 2020
Material Bank, an online sample fulfillment service, says it’s poised to change the landscape of the contract finishes business-less than two years after launching. Learn about the service and what manufacturers and firms are signing up for it.
Strategic Exchange: Uptick in home spending fuels recovery for flooring retailers in 2020 - Nov 2020
Publisher Kemp Harr talks about the challenging year and how, despite the setbacks, the retail flooring business has been blessed in recent months by the rise in spending on home remodeling. He also shares his personal experience with Covid-19.
Focus on Leadership: Doug Chadderdon, CEO of Great Floors, discusses his 40 years in flooring - Nov 2020
Doug Chadderdon is a second-generation leader of a $200 million flooring retail chain, Great Floors. This month, he shares the story of how he got into the family business and ways in which he’s helping the company navigate challenging times.