Executive editor Darius Helm covers products from the floorcovering landscape that have evolved to ensure successful LVT installations. Producers of self-leveling products and adhesives are among those who have stepped up their game for LVT.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Contributing editor Jim Dion explains the next step retailers can take to create a customer-centric environment, which includes being both mindful and proactive toward potential buyers in order to keep them from switching over to Amazon.
Publisher Kemp Harr reviews the biggest changes EF has made following the Beaulieu America acquisition, plans for brand strategy on the residential side and future product plans concerning sourcing and diversification.
Publisher Kemp Harr provides perspective on the new tax reform law and how it will impact the flooring industry, and reviews the factors that are contributing to a healing economy as well as discusses Shaw's launch of its new Anderson Tuftex brand.
Greg Holcomb, design director of IDGroup, highlights how Spaces, a co-working environment, simultaneously honored its building's origins with an industrial look and created an enlightened facility with a host of amenities.
Sterling believes relationships go a long way in a highly competitve market: Best Practices - Jan 2018
Editor Jessica Chevalier interviews Dan Mandel of Sterling Carpet & Flooring in Anaheim, California to discuss the driving principle behind the business, how it got its start and how it continues to stand out among 250 flooring retailers.
Contributing editor Sam Allman reviews methods individuals can use going into the new year to find happiness in their lives and jobs. These methods include conquering negative thoughts and having mindfulness toward how we talk to ourselves.
Contributing editor Sandy Smith discusses buyer-seller relationship sales tactics that build a trusting atmosphere to influence the buyer through quiet selling. Asking the right questions to help the buyer reach their own conclusions is key.
Cannon Design's Chohan highlights visually stunning but affordable products: Design Ovations - Jan 2018
Cannon Design's editor Maurya Chohan highlights her favorite flooring products that both meet her clients' budgets and provide them with visually stunning aesthetics. These products include tiles from Viva, Atlas Concorde and Patcraft AdMix.
Executive editor Darius Helm analyzes this year's survey and discusses the challenges commercial contract dealers face, like competition from amateurs, a lack of experienced craftsmen, direct selling and compressed construction schedules.