Social media groups, like ones on Facebook and LinkedIn, are increasingly important for businesses. Contributing editor Irene Williams explains what they are and how flooring retailers can incorporate them into their social media strategies.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
In a world where it’s becoming increasingly harder to distinguish between truth and lies, critical thinking is key. Contributing editor Sam Allman talks about the key questions everyone should ask themselves when getting to the bottom of an issue.
Contributing editor Dave Stafford offers tips for flooring contractors as they try to navigate unprecedented challenges amid the Covid-19 pandemic, including ways to become an asset to clients and ways to improve communication, like embracing Zoom.
Contributing editor Lew Migliore reveals the moisture issues involved in installing floating flooring over either a new or existing subfloor and how these issues can not only damage the new flooring but also impact ones health.
Top 100 Retail: Residential flooring dealers are finding ways to navigate a tumultuous year - Nov 2020
It’s been a challenging year, but with the renewed focus on the home, many of the larger floorcovering retailers have eked out growth and, at the same time, found ways to equip themselves for success in ways that may pay dividends for years to come.
Trends in Hospitality: The hospitality business slowed to a crawl amid Covid, but there may be pent-up demand on the rebound - Nov 2020
With so many people staying home in the past year, the hospitality industry is facing tumult the likes of which it has never seen. But as facilities change hands and flags, the flooring industry may net some renovation business on the rebound.
Branding Report 2020: Manufacturers, both new and legacy, face challenges to stay relevant amid Covid - Nov 2020
Branding plays a crucial role in the manufacturers’ success and it’s evolving at a breakneck pace. Editor Meg Scarbrough takes a look at how producers must remain nimble and adaptable to keep their brand stories alive, especially amid Covid.
Laminate Report 2020: Manufacturers hope to carve out a value proposition they can build on - Aug/Sept 2020
Under mounting pressure from the rise in luxury vinyl tile and faced with a less-than-ideal reputation, laminate manufacturers are fighting to stop marketshare loss. Editor Meg Scarbrough talks to manufacturers about their strategies for the future.
Executive editor Darius Helm delves into the growing rigid core LVT category, taking a look at how it came to be a powerhouse in the industry, what makes it a unique flooring choice, the debate around “waterproof” and what the future holds for it.
Harlan Stone, president of the Multilayer Flooring Association, provides a breakdown of the rigid LVT category, which brings together the best of LVT and laminate flooring. Stone discusses the rationale behind the SPC and WPC classifications.