Publisher Kemp Harr interviews Neil Poland of Mullican Flooring to discuss his success in guiding the hardwood industry through almost two decades during his 11 year role as an NWFA board member and five year service on the executive committee.
Floor Focus Magazine
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Liz Wonzy, associate vice president of CallisonRTKL, spotlights the redesign of RT Latkis, a law firm in Washington, D.C., which included adding a café and lounge area. Shaw Contract's carpet was used in both of these new spaces to create cohesion.
Editor Jessica Chevalier highlights Certified Finishes' recent 40% revenue growth. The Atlanta-based commercial contracting firm attributes its success to its good reputation with customers and Earth-friendly carpet tile reclamation program.
Contributing editor Christine B. Whittemore details ten steps to creating a successful social media campaign. Learning the differences between major social networks and how each one may or may not compliment your company is a main priority.
Contributing editor Dave Stafford covers ways to locate and recruit the most qualified and skilled sales professionals. Succinctly describing the position as well as knowing the right questions to ask sales candidates are key methods.
Contributing editor Lew Migliore discusses the issues that can arise if medium-density and high-density fiberboard cores are used in the wrong settings. Knowing the core of each product can increase the success rate for any application.
Editor Jessica Chevalier reviews the niche sector of transportation, including the products required for airline flooring and the stability aviation carpet businesses can offer to those who break through the high barrier of entry.
Editor Beth Miller gives a sneak peek of flooring introductions at the upcoming Surfaces show taking place in Las Vegas, Nevada. The event draws close to 40,000 people due to its partnership with the Las Vegas Market.
Editor Beth Miller highlights firms that have chosen to showcase their new products through venues other than Surfaces. These firms include: Shaw, Metroflor, Chilewich, Flexco, Oriental Weavers, Emil Group, Object Carpet and Milliken.
Executive editor Darius Helm discusses how carpet backings have gone through comprehensive redesigns in response to a decade-long loss in marketshare to hard surface flooring. Recent innovations target polyester carpet and latex binders.