Contributing editor Sharon La Riviere walks readers through strategies for targeting social media messages, including a section on content ideas to help get retailers started.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Industry veteran Don Styka offers a primer on key elements of LVT use, from selecting the right product and consulting installation guidelines to controlling the jobsite and securing the subfloor.
Design experts weigh in on key color and design trends for 2022, with contributions from Shaw’s Reesie Duncan and Pamela Rainey, Interface’s Kari Pei, Mohawk’s Jackie Dettmar, Royce Epstein and Jamie Welborn, and The Dixie Group’s Vickie Gilstrap.
2022 Emerging Leaders: These young industry professionals are making their mark in the present while paving the way for the future – Feb 2022
Floor Focus presents this year’s ten award winners: Emily Bode, Amber Conant, Alexander Feldman, Alyssa Turner, Stacy Murphy, Kaleigh Toole, Alex Samudio, Richie Santarelli, Gregory Johnson, Jr. and Erica Roman.
LVT Market Report: In spite of the many market hurdles, LVT had another year of double-digit growth in 2021 – Feb 2022
Editor Jessica Chevalier reports on the state of the LVT market, with sections on importing and onshoring, innovation, tariffs, rigid LVT demand, automation, and raw material issues, as well as an update on several of the leading producers.
Carpet: Residential Focus: Manufacturers report strong activity at middle to high price points – Feb 2022
Editor Darius Helm reports on residential carpet, including a market overview, a trend report, a look at carpet campaigns, a section on consumer perceptions and highlights from Shaw, Mohawk, Engineered Floors, Dixie, Stanton, Phenix and Tarkett.
The Importance of Merchandising: Creating a streamlined approach to showroom merchandising pays dividends, though many stores remain cluttered – Feb 2022
Editor Jennifer Bardoner speaks with leading retailers and industry consultants about key elements of showroom and merchandising strategies, from curating selections and creating streamlined aesthetics to how to stand out from the crowd.
Strategic Exchange: The economic landscape may be mountainous and forbidding, but there are green pastures, as well– Feb 2022
Publisher Kemp Harr discusses the latest economic data, including retailer reports and commercial updates, and the flooring shows in the first quarter, as well as weighing in on the young professionals who received this year’s Emerging Leader awards.
Focus on Leadership: Thomas Baert’s global flooring career has taught him to value multiple perspectives – Feb 2022
Publisher Kemp Harr interviews Thomas Baert, president of Creative Flooring Solutions, covering his background in the industry, strategies for differentiation, the state of its U.S. production and insights into the direction of the rigid core market.
Designer Forum: A Montessori school’s design mirrors the principles of the education method through a focus on natural materials – Feb 2022
Heidi Hefferlin, founder and managing partner of HK Architects, writes about a Montessori school project in Chattanooga, Tennessee and how flooring, including finished concrete and carpet tile by Shaw Contract helped achieve the firm’s design goals.