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According to Jim Curtin at Shaw Living, within 30 days of buying a hardwood or ceramic floor, the average consumer is going to buy an area rug. If she’s already standing in your store, why not sell her a rug right then?
One of the selling points solid wood floors have always had over other flooring choices was that they quite literally never wear out, because they can be sanded and refinished multiple times.
The floorcovering industry has changed dramatically in the past two decades, but one of the subtle more changes—the disappearance of grand industry events—might have gone unnoticed except for one extraordinary evening in April.
Matching customers’ needs—not just their wants—to the flooring product that’s right for them has propelled Rodenbaugh’s Flooring America and Appliances just outside of Dallas into the category of extremely successful flooring business.
After record sales in 2005, the floorcovering manufacturing sector slipped a bit last year as the bottom fell out of the builder market in the second half.