Contributing editor Paul Friederichsen discusses the role of branding in the flooring industry, including how to build up brand appeal and successfully market it, the importance of trust, and also offers tips on achieving brand culture success.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Michael Martin, president and CEO of the National Wood Flooring Association, discusses hardwood’s environmental benefits and provides a range of key environmental metrics for hardwood compared to other flooring categories.
Senior Living: Case Studies: Senior living projects from Shaw Contract, Mohawk Group Hospitality, Tarkett and Forbo - March 2023
Case studies of several senior living projects around the country include project and architect information, as well as flooring information, including manufacturers, product categories, collections, styles and colors.
Ceramic Tile Report: The U.S. ceramic market is finding its footing following several years of upheavals - March 2023
Editor Jessica Chevalier takes a close look at the ceramic tile market in the U.S., including market conditions, hurdles to success, raw material update, trends and highlights from the leading manufacturers and suppliers.
Editor Jennifer Bardoner analyzes Shaw’s recent consumer survey, including an update on the selling process, different shopping personas and the importance of the retail sales associate, as well as key questions for retailers to consider.
The Floor Focus team presents its review of the annual Las Vegas flooring show, including a comprehensive trends report and reviews of hundreds of products from over 50 leading manufacturers and suppliers to the U.S. market.
Publisher Kemp Harr discusses the economy and the state of the flooring industry, notes some key product trends from Surfaces, and ends with a tribute to Mark Clayton, an industry veteran, most recently heading up Mannington’s Phenix carpet business.
Focus on Leadership: Sergio Narváez Garza, a leader of Mexico’s Grupo Lamosa, discusses the current state of the tile business – March 2023
Publisher Kemp Harr interviews Sergio Narváez Garza, CEO of Grupo Lamosa’s ceramics division, about his background and expertise, challenges in the tile market, the shortage of skilled installers, and more.
Christi Johaningmeyer, a founding principal of Architextures SP, discusses her firm’s design of the new headquarters of Flooring Systems, Inc., including how flooring from firms like Bentley Mills and J+J Flooring helped achieve its design vision.
Editor Jessica Chevalier profiles Idaho-based Nampa Floors and Interiors, a third-generation family business originally launched in 1954, including its diversification into commercial flooring, the importance of people and its focus on service.