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A new book written by Drew Eric Whitman and Stefan Hoher (director of marketing for Shaw's Tuftex) goes into great detail about both the psychology behind consumer purchasing and specific selling tools and techniques for flooring retailers.
Publisher Kemp Harr discusses consumer market research and preliminary year-end flooring numbers, as well as management changes at many of the top flooring firms and a not on the closing of Blue Ridge Carpet Mills.
Steven Rothe, an interior designer with Meyer, Scherer & Rockcastle, writes about his firm's design of the Louisville Free Public Library and how carpet tile and linoleum were used to define areas in library's large, open public space.
Editor Brian Hamilton profiles Highland Hardwoods, The New Hampshire based firm is primarily a hardwood lumber distributor, but in recent years the firm has found a profitable niche in high end hardwood flooring.
Architect and interior designer Nancy Thiel offers up her favorite new flooring products, including porcelain tiles both metallic looks and natural looks as well as ABC Carpet & Home's Color Reform line of traditional rugs in eye-popping colors.
Jay Flynn discusses the significance of social media tools to the flooring industry and how best to approach getting involved in Facebook, Twitter, and other social media to boost brand identity and sales.
Editor Darius Helm analyzes the results of this year's contract dealer survey, covering the challenges of working in the market, favorite carpet and hard surface manufacturers, product trends, and the inexorable rise of carpet tile.
In this tribute to Interface founder Ray Anderson, Ray's associates share their thoughts on what made the environmental pioneer a leader and a visionary.
Editor Jessica Chevalier talks to the biggest rug manufacturers in the U.S. market about markets, channels, fibers and design trends, and she also takes a look at what these manufacturers are doing to maintain their share of the market.
Editor and art director Anne Harr offers an image-heavy preview of new products coming to Surfaces 2012, covering all flooring and supply categories.