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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Alan Saltzman talks about the importance of branding through a discussion of some of the world's most significant brands, like Coca-Cola and Rolls Royce, and offers specific strategies for how flooring retailers can boost their brand.
Editor Brian Hamilton profiles Avalon Carpet, Tile & Flooring, a 53 year old operation based in New Jersey with 14 locations, and finds out how the retailer competes against both big boxes and mom and pop retailers.
Editor Darius Helm analyzes data from hundreds of retailers reporting from every region in the nation to find out the state of the business, the biggest problems, leading strategies for increasing traffic and sales and retailers' favorite manufacturers.
Editor Jessica Chevalier provides an overview of the sports flooring industry, from resilient flooring and hardwood to artificial turf, and takes a look at some of the key issues surrounding sports flooring applications.
Floor Focus' staff reports on this year's NeoCon show, held in June in Chcago's Merchandise Mart, including trends in design and product innovation, highlights from commercial floorcovering manufacturers, and images of notable new products.
Editor Jessica Chevalier discusses area rugs with top residential designers, focusing on the role of area rugs in designing a space, area rug aesthetics, strategies for pairing clients with the right rugs, and some of their favorite area rug vendors.
Publisher Kemp Harr analyzes the strongest parts of the flooring market--multi-family housing and commercial replacement--and offers his thoughts on the importance of vacations.
Mark Herman, founder and principal at design firm MArK, discusses the importance of wayfinding and contrast in designing a center for children with visual impairments, and describes how flooring choices helped fulfill these objectives.
Publisher Kemp Harr interviews Olga Robertson, president of the FCA Network and finds out how she rose through the ranks in the flooring world, the challenges of being a woman in this industry, and how she thinks the business can be improved.
Jay Flynn from Creating Your Space takes an indepth look at consumer e-commerce trends as well as how major consumer brands market online, and offers suggestions on how flooring retailers can amplify their websites to capture more clients.