Strategic Exchange - June 2012
Publisher Kemp Harr targets lackluster corporate spending as a damper on the economy and also discusses the importance of good commercial installation and the WFCA's new consumer ad campaign.
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Designer Forum - June 2012
Cheryl Bicknell of Slaterpaull Architects writes about the challenges her firm faced in relocating its own building to an iconic firehouse, and how flooring choice like linoleum and carpet tile helped it attain a LEED EB Platinum rating.
Design Ovations - June 2012
Mia Marshall, a principal at EHS Design, weighs in on some of her favorite new products, including Provenza's W-Age wood look porcelain tiles, Viva's Nr.21 tiles with concrete visuals, and Liquid Elements, a customizable design tool.
Best Practices - June 2012
Editor Brian Hamilton profiles Modular Designs, a commercial contractor based in Charlotte, North Carolina and Fuse Alliance member that has prospered by adapting good ideas from other contractors.
Annual Report 2012 - May 2012
Editors Darius Helm and jessica Chevalier, with assistance on statistics and analysis from market Insights/Torcivia, take an indepth look at the U.S. flooring industry, with overall analysis as well as sections on every major floorcovering category.
Hospitality Market Update - May 2012
Editor Brian Hamilton reports on the state of the hospitality market, which is just coming out of a downturn of historic proportions, including statistical analysis and profiles of the most significant hospitality flooring manufacturers.
NWFA Convention 2012 - May 2012
Publisher Kemp Harr and editor Darius Helm report on the National Wood Flooring Association's annual convention, held this year in Orlando, including a comprehensive review of product from the leading producers.
Social Media: Pinterest - May 2012
Editor Jessica Chevalier takes a look at Pinterest, the online pinboard site that was launched barely two years ago, yet already has close to 18 million users, mostly women between the ages of 35 and 44.
Advertising/Flooring-Fair Weather Friends-May 2012
Analyst Santo Torcivia examines consumer advertising trends for flooring producers and weighs in on the wisdom of cutting advertising budgets during sluggish economic times.
Strategic Exchange - May 2012
Publisher Kemp Harr examines the downsides of negative selling, the influence of contract dealers, the recession's impact on ceramic tile distribution, the NWFA's new focus on commercial designers, and print versus the Internet.