Try to avoid positioning laminate flooring as an inexpensive alternative. Customers will think it’s inferior. And they’ll think it isn’t real.
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Ceramic and porcelain tile use here in the U.S. has tripled in the last 12 years. Consumers are drawn to its natural elegance, not to mention its durability.
Your customer comes in looking for a wood floor. Are you prepared to introduce her to the world of traditional species like oak and maple, and also the increasing popular exotics?
Pick a floor. Any floor. It can probably use a rug. Area rugs pull any room décor together.
How a product is displayed often plays a major role in whether or not it is sold.
After years of strong growth, thanks in large part to the most robust housing market in history, conditions have gotten tough in the residential flooring business.
Since the majority of tile sold in the U.S. comes from Italy, it makes sense that the foremost trade show for that industry is in Bologna, Italy.
Installation may be the floorcovering industry’s biggest problem, but according to master carpet installer Jim Walker it can also be a retailer’s biggest asset.
One of the more interesting observations I took away from last month’s Top 250 Design Survey: the dramatic increase in the number of hard surface manufacturers designers are specifying these days.
One of the questions I’m asked frequently in my interaction with dealers is, “How can I, as an owner, manager, or leader, influence the performance of my team?”