Cali Names Alex Brodkin President, Jackson Remains CEO

San Diego, CA, November 11, 2026—Cali announced that Alex Brodkin has been named president, effective immediately. Doug Jackson will continue to lead as chief executive officer. 

The new structure allows each leader to focus where they add the most value. As president, Brodkin will direct Cali’s day-to-day business and operations from the company’s San Diego headquarters, including its warehouses, logistics, supply chain, IT, quality and finance teams.  

As CEO, Jackson will continue to set company strategy and guide the Cali brand. He will stay closely involved with the sales and marketing teams and remain in front of Cali ‘s largest customers and partners. Jackson joined Cali in 2017 after a multi-decade flooring career and has guided the brand’s steady move toward premium flooring. He will continue working closely with Brodkin to carry that vision forward. 

Brodkin has worked alongside Jackson for nearly nine years, most recently as senior vice president of product and operations. In that role, he led Cali ‘s product strategy, global sourcing, and supply chain operations, overseeing product development, manufacturing partnerships, and operational infrastructure from concept through distribution. 

Brodkin has focused on building iconic products, resilient global supply chains and operational systems that support Cali s growth and continued move toward premium flooring.  

Together, Brodkin and Jackson built the product lines that define Cali today. Brodkin also serves as vice president of the North American Laminate Flooring Association (NALFA). 

By naming a president from within, CALI keeps its leadership steady and its strategy consistent. Jackson and Brodkin will continue to work side by side, giving partners continuity and confidence in the years ahead.