Commercial Hard Surfaces Report: Commercial hard surface business grew by 3% in 2025 – June 2026

By Jessica Chevalier

The total commercial hard surface flooring market, including mainstreet, inched up 3% to $3.317 billion in 2025.  Many interviewees described the year as uneven and volatile, with the strength of some segments offsetting softness in others. And tariffs most certainly played a big role—whether that be through their direct impact on imported product, the uneven cadence of business as end-users rushed to pre-purchase prior to their implementation, or simply the atmosphere of uncertainty created by the haphazard implementation. “2025 was a volatile year,” reports MSI co-CEO Raj Shah, noting he read a statistic that trade law changed every 3.5 days on average.

THE TARIFFS

Last year, tariffs, inflationary pressures and ongoing supply chain instability created significant uncertainty across the commercial construction industry, forcing manufacturers and suppliers to adapt rapidly to changing market conditions. “The tariff percentages were dynamic from month to month, which caused the market to pause,” says Brooks Turner, Bentley’s vice president of sales. “While there were some minor impacts in our costs, there were much greater impacts on other construction goods that put projects on hold.” 

Amid the upheaval, supply chain flexibility became a major competitive differentiator, with companies emphasizing efforts to diversify sourcing, improve efficiencies and mitigate escalating raw material and labor costs. 

Manufacturers often felt the greatest challenge not as the direct cost increases themselves but the unpredictability surrounding them. Constantly shifting tariff percentages and fluctuating global trade conditions made it difficult for companies, dealers, architects and end users to plan effectively. Pricing volatility forced suppliers to implement increases while simultaneously attempting to absorb portions of the added costs internally to remain competitive. The long nature of commercial construction—and flooring’s position as one of the last materials installed—made pricing an especially complicated issue for flooring manufacturers and suppliers, as increases could not be applied to business already “locked in,” meaning that these manufacturers were often paying higher prices months earlier than they could pass increases along. 

Efforts to outrun the tariffs were also impactful. Jeff West, vice president of marketing and design for Shaw Commercial reports, “Due to pre-buying prior to the tariffs, 2025 was something of a lumpy year, with orders in the month of April up 40%, for instance.”

Overall, it is worth noting that the flooring business, in general, has become more accustomed to navigating instability since the pandemic era, with companies recognizing that uncertainty itself remains one of the market’s most disruptive forces.

On the bright side for some was the market’s demand for product already onshore. “It was certainly a more fun year for those of us with domestic manufacturing,” says Jennifer Zimmerman, chief commercial officer for AHF Products. “With all the uncertainty around tariffs, we got more phone calls from people looking for the certainty of domestically made products, including VCT and LVT.”

SEGMENT STORY

The commercial market continues to experience an uneven but increasingly focused recovery, with healthcare the industry’s strongest and most dependable segment, say manufacturers and suppliers, driven by an aging population, modernization projects, outdated infrastructure and demand for durable yet hospitality-inspired environments that improve patient experience. 

Education, particularly K-12, also remains relatively healthy as institutions continue investing in renovation and modernization projects emphasizing durability, sustainability and long-term maintenance efficiency. Interestingly, some flooring manufacturers report that, having now lived on a cycle of LVT, education end users, particularly in K-12, have found the material too scratchable and are returning to the familiarity and fixability of VCT and linoleum. 

At the same time, the corporate sector continues its post-pandemic transformation. 

While lower-tier and high-turnover workplace projects remain challenged, higher-end Class A workplaces are benefiting from return-to-office initiatives. Interviewees noted increased investment in upgraded collaborative environments and premium workplace experiences, signaling that organizations are willing to spend on offices that can attract employees back.

A theme across nearly all sectors is the prevalence for renovation-driven work over large-scale new construction. Rather than pursuing expansive new developments, many clients are prioritizing adaptive reuse, modernization and targeted upgrades that improve performance and user experience while limiting cost.

For manufacturers and suppliers offering electrostatic-dissipative flooring (ESD), one segment that has been especially active is data centers. 

RAW MATERIALS

Tariffs weren’t the only headwind for the flooring business last year. 

“Labor availability and wage pressures continue to impact both manufacturing and installation across the industry,” says Jon England, SVP of contract and trade at HMTX.

Some interviewees pointed to the fact that inflation has financially stressed their employees, which is a concern tied to both employee welfare and retention. “The costs of raw materials have risen based on the current geopolitical environment,” says Turner. “This absolutely impacts the business, but there is also a direct impact on our associates and their increases in cost of living that we have to acknowledge and recognize.”

This impacts office staff and plant labor, as well as laborers down the line. “Internally, our labor force has been consistent, yet within the installation community labor dynamics are evolving, with availability and cost pressures varying by region and project type,” says Jeff Krejsa, managing director of Gerflor USA. 

Raw material costs were also a challenge for many—especially those that do not source domestically. “Raw material costs stabilized somewhat compared to prior years, though volatility remains in areas tied to energy, logistics and global manufacturing inputs,” says England.

Looking ahead, the story isn’t expected to change much. “We started seeing some increases toward the end of 2025, and that has continued this year,” West notes. “The container rates were pretty good in 2025, but freight surcharges are increasing rapidly this year.”

Of course, no business can simply absorb the barrage of price increases. “Increasing costs for raw materials force difficult decisions about what can be absorbed and what must be passed along through price increases,” says Karndean CEO Noah Fulton. “The volatility in raw materials costs also has a ripple effect of tighter cost controls across operations.”

EXPECTATIONS

Industry players are largely approaching 2026 with cautious optimism, hoping for gradual stabilization and varied growth across the segments. Ongoing geopolitical uncertainty, trade policy shifts, inflationary pressures and supply chain volatility continue to temper confidence and make forecasting difficult.

Healthcare remains the segment viewed as a long-term growth driver. Education is also expected to remain strong, with several interviewees pointing to recent bond funding cycles that are likely to translate to increased renovation and flooring activity through 2026 and 2027. Hospitality, multifamily and senior living also offer healthy pipelines. 

Despite the outlook, uncertainty remains, with trade policy, oil cost volatility and geopolitical tensions imperiling activity levels. 

While LVT is expected to maintain its dominance, it is not as ubiquitous as in the residential market, with sheet products, PVC-free tile and sheet, linoleum, rubber and VCT maintaining—and sometimes taking or retaking—share due to the specialized demands of their areas of use. While LVT may be the solution thrown at nearly every residential problem, that isn’t and can’t be the case commercially, and manufacturers and suppliers report that having a portfolio of hard surface flooring solutions remains the best approach to win business and maintain partnerships. 

DAL-TILE

Estimated 2025 Hard Surface Sales: $710 million

Product Range: porcelain tile, gauged panels, exterior panels, LVT

Commercial Segments: education, institutional, multifamily, hospitality, corporate, healthcare, retail

Channels: distribution

Dal-Tile continues to evolve its sales structure to reach specifying customers at all different levels and grow closer to its contractor partners, as well. 

In 2025, the group launched a new LVT product called Multimedia, its first PVC-free introduction, which features a 5mm thickness and a 20 mil wearlayer. The company is promoting this product and its rubber base with hopes of increasing specifications in the corporate, healthcare and retail segments. 

The company reports seeing robust growth in healthcare, institutional and educational work. It is also seeing a renovation pick-up in the multifamily segment. 

Dal-Tile is vertically integrated. In some markets, it offers the American Olean and Marazzi brands though both its sales service centers and third-party distributors.

The company is seeing activity in larger-format porcelains, gauged porcelain panels, pavers for patios and rooftops, and its new LVT program.

AHF PRODUCTS

Estimated 2025 Hard Surface Sales: $477 million

Product Range: VCT (traditional, safety, static dissipative), homogeneous and heterogeneous sheet vinyl, LVT (rigid, looselay, flex), hardwood, porcelain tile, gauged porcelain, pavers

Commercial Segments: education, retail, healthcare, hospitality, government, multifamily, corporate 

Channels: direct, distribution, Crossville Studios

AHF saw a resurgence in VCT demand in 2025 with double-digit growth, the first increase in two decades. The company reports that some of the largest school districts in the U.S. transitioned to LVT and then found that it didn’t serve as well as VCT, especially in K-12, due to scratching, so they are now shifting back to VCT. AHF’s VCT is made in Kankakee, Illinois. The company offers varied types of VCT, including its slip-retardant Safety Zone and static-dissipative tile.

Through a partnership, AHF offers waterjet cutting of its VCT, allowing specifiers to use the material in more design-forward ways. The designs can be surprisingly intricate, and this capability is enabling the material’s use in locations where it may previously not have been considered due to its appearance. 

On January 1, 2025, AHF combined the sales teams from its Crossville and Armstrong resilient acquisitions into one team, so all members became full-bag with vinyl and porcelain. 

In addition, last year, the company added a semi-custom LVT called Kaleido to its portfolio as well as TimberTones densified hardwood flooring. Both of these collections have had a faster adoption rate than many commercial launches. Crossville also introduced FeatherSoft Finish porcelain, which feels soft to the touch, as well as 2.5mm panels. 

This year, the company added its 4.5mm Conjunction collection, a commercial-grade looselay LVT made in Lancaster, Pennsylvania. AHF has noted an increase in its LVT products being used on walls because the products are Class-A rated and therefore require no added flame retardants, which some other LVTs in the market do require.

Since acquiring its Cartersville, Georgia rigid core manufacturing facility in late 2025, there has been a surprising amount of demand from commercial customers, including hospitality segment buyers seeking domestic supply. 

In total, around 85% of AHF’s products are made in the U.S. with that percentage higher on the commercial side. 

AHF published its first sustainability report last year and released two EPDs for some carbon-neutral Crossville porcelain products. 

Overall, the company’s commercial resilient business saw double-digit growth in 2025. Its MedinPure PVC-free homogeneous sheet, launched in 2024, performed well, with commercial sheet up significantly overall, and porcelain business was strong.

SHAW CONTRACT

Estimated 2025 Hard Surface Sales: $412 million 

Product Range: flexible and rigid LVT, PVC-free sheet and plank, engineered wood, heterogeneous and homogeneous sheet vinyl, slip-resistant sheet and acoustic-backed products, and porcelain tile

Commercial Segments: corporate, education, healthcare, senior living, hospitality, multifamily, retail, government

Channels: direct

Toward the end of 2025, Shaw Contract started up its twin calendering at Plant RP in Ringgold, Georgia, which will more than double its resilient production at the site when it reaches full capacity in spring 2027.  

The company launched a porcelain offering in late 2024, which hit the market in 2025. The decision to enter the porcelain market was driven by customer demand for a full portfolio of hard surface solutions. The company has seen exponential growth with the new category—from a small base, of course.

Another 2024 launch that brought success in 2025 was Shaw Contract’s EcoWorx Resilient. The PVC-free offering has continued to grow relative to the company’s total hard surface line. And last year, Shaw Contract launched ColorLink, an LVT collection for heavy commercial settings. The collection is linked to St. Jude, with a $250,000 minimum commitment over five years based on sales of the product.  

In 2025, Shaw Contract experienced almost double-digit growth in its commercial resilient business, and total hard surface business was well ahead of soft surface, driven by the strength of the healthcare and education segments.

The company reports that its ReTurn recycling program continues to grow dramatically—though it is currently mostly carpet, as hard surface products that can be recycled, such as its EcoWorx Resilient, haven’t completed a full lifecycle of use yet. 

MSI SURFACES

Estimated 2025 Hard Surface Sales: $257 million

Product Range: porcelain tile, LVT/SPC, turf

Commercial Segments: multifamily, hospitality, healthcare,
corporate, retail 

Channels: direct

MSI’s primary 2025 investments were in products, people and merchandising/marketing. The company added personnel focused specifically on the specification community and more targeted marketing activities to serve the channel, coupling that with continued product category expansion so that it can address a larger share of any given customer’s scope.

Multifamily is MSI’s largest commercial segment, with hospitality second. Healthcare, corporate and retail represent active growth priorities for the company. In addition to flooring products, the company offers quartz countertops, natural stone, hardscape and exterior products, cabinetry, and ventilated facades.  
MSI’s activity is fairly balanced between categories of LVT, porcelain and quartz, with preferred price points relatively stable. “Although design and specification come first, we’ve seen some pullback on premium and upgrade selections as developers and owners manage first cost in a higher-rate environment,” says Shah. “Our recent product launches in all categories have spurred some activity at the start of 2026, especially in our commercial lines of tile products.”

INTERFACE

Estimated 2025 Hard Surface Sales: $248 million

Product Range: LVT, rubber

Commercial Segments: corporate, education, healthcare,
government, retail, hospitality, multifamily

Channels: direct

Last year was strong one for Interface, with growth across all product categories. That growth was supported by continued investment in product innovation, manufacturing capabilities and its integrated selling approach across the full floor plate.

A key focus for the company was continuing to expand its resilient flooring portfolio to meet evolving customer needs around performance, maintenance, sustainability and design. Much of the team’s work centered on the Noravant rubber sheet flooring platform that the company officially launched in early 2026. The initial Noravant Timber product introduced a woodgrain visual for rubber flooring. 

The company made several other introductions last year, as well: Lasting Impressions LVT, artisan-inspired visuals with strong acoustic performance, durability and scratch resistance; In The Mix LVT, a terrazzo-inspired style in modular format; Raw Materials LVT, woven-inspired LVT visuals; and Norament XP, an expanded rubber flooring solution featuring updated colorways and a new Cubic Structure surface designed for enhanced slip resistance.

Also in 2025, Interface unveiled the industry’s first cradle-to-gate carbon-negative Nora rubber flooring prototype. 

Operationally, the company continues investing in automation, robotics and manufacturing productivity initiatives globally. During Q1 2026, Interface expanded robotic manufacturing solutions into Europe and Australia, helping improve efficiency, reduce waste, enhance customer service levels and support long-term margin expansion.

Corporate workplace flooring accounts for almost 50% of Interface’s commercial business, with education just under 20% and healthcare another 11%. Both healthcare and education are strong drivers for sales of LVT and rubber. 

Healthcare remains one of the company’s strongest resilient flooring growth segments. In Q1 2026, global healthcare billings increased 11% year over year, while Nora rubber flooring revenues increased 15%. 

MANNINGTON COMMERCIAL

Estimated 2025 Hard Surface Sales: $244 million

Product Range: LVT, rubber, heterogeneous and homogeneous sheet vinyl, non-vinyl resilient

Commercial Segments: healthcare, education, corporate, multifamily, retail, government, hospitality, senior living

Channels: direct, with distribution for rubber

Mannington Commercial recently moved its Chicago showroom from The Mart to Fulton Market, after 40 years in the former location. The company’s new showroom will be open for business at Design Week this month. 

In the years since the pandemic, the company has been working to onshore both its input and supply, and, at this point, the vast majority is now U.S.-sourced. The company manufacturers 97% of the hard surface products that it sells. With the bulk of its sourcing and manufacturing on U.S. soil, the company was barely impacted by the tariff activity last year but did feel the impacts of cost increases in many areas, including healthcare. 

Last year, the company continued to refine its business structure and home in on parts it believes will drive the business forward. It doubled down on hard surface and its segment expertise in health and education. In addition, with senior living a rapidly growing market segment, the company has been fine-tuning its approach there, paying close attention to the changing nature of senior living and how it can serve it. 

The family-owned company is continually educating the market about the “clean LVT” that it produces in comparison to both the vinyl flooring of days past and products in the market that are less transparent. Mannington Commercial’s vinyl products are produced in-house using a closed-loop system wherein the vinyl material is inert and safe. The company reports all ingredients to 100 PPM. 

Cindy Kaufman, Mannington Commercial’s VP of marketing, refers to the company’s sheet portfolio as “the little engine that could,” noting that the category continues to perform at a high level, likely due to the strength of the healthcare segment, where it is primarily used. However, LVT remains the top seller for the company in hard surface with a wide variety of applications. 

Mannington’s rubber business was strong last year, with the offering produced in Georgia and Florida. 

Mannington Commercial’s hard surface had back-to-back record sales years in 2024 and 2025.

TARKETT

Estimated 2025 Hard Surface Sales: $220 million

Product Range: homogeneous and heterogeneous vinyl sheet and tile, LVT, VCT, rubber tile

Commercial Segments: education, healthcare, senior living, corporate, retail, life sciences, multifamily

Channels: direct, distribution

Winn Everhart took the reins as president and CEO of Tarkett NA in September 2024, and in May 2025, the company named Michael Mathews senior vice president of commercial strategy and development. Mathews leads the segment, product, innovation, design and sustainability teams. He joined Tarkett with more than two decades of experience with global consumer brands, including Coca-Cola and Kimberly-Clark.

Tarkett closed its Middlefield, Ohio distribution center last year, laying off about 90 people and funneling the volume to a new distribution facility in Columbus, Ohio. This caused shipping delays, creating a backlog that has since been cleared.

In November 2025, the parent Tarkett entity announced that it had achieved the world’s first carbon-negative linoleum flooring range, covering all stages of the lifecycle. That same month, the company launched a Customer Portal app for commercial customers that streamlines workflows by providing real-time information—including order information, inventory and account details—at customers’ fingertips on any mobile device.

Last year, Tarkett introduced Color + Light, a luxury vinyl tile line built on its Contour platform. The collection includes a 32 mil wearlayer and protective top coat. 

PATCRAFT

Estimated 2025 Hard Surface Sales: $179 million 

Product Range: SPC, WPC, bio-based sheet and plank, heterogeneous and homogeneous sheet vinyl, flex LVT, PVC-free resilient, resinous flooring

Commercial Segments: healthcare, senior living, education, corporate, government, multifamily

Channels: direct

Last year, Shaw Industries’ Patcaft celebrated 80 years of business and noted that it has stayed true to its core values of innovation, family and culture over these eight decades. The company leans into sustainability, performance and service as it serves the market, listening and responding to what’s important to customers and allowing that to lead decision-making and innovation. 

Patcraft believes that a variety of factors drove growth last year: its ReMaterial PVC-free tile, domestic manufacturing at Plant RP, NuMix homogeneous tile and its Geometrix custom cutting service. 

For specifiers seeking non-PVC tile, fully-circular ReMaterial, introduced in 2024, offers four collections with a price close to LVT. 

The company’s Ringgold, Georgia LVT manufacturing plant was critically important in enabling Patcraft to service customers despite the massive upheaval in the market due to geoeconomic factors. Products made at Plant RP can be recycled back into themselves. 

The NuMix homogeneous tile collection offers an option for spaces needing a product with higher performance than LVT provides. It features a terrazzo look. Patcraft reports that the three product categories mentioned above—ReMaterial, Plant RP LVT and NuMix—make up roughly a third of the growth the company has experienced within resilient. 

Lastly, the company’s Geometrix service premeasures a space and custom-cuts sheet products to exact specifications, delivering the materials ready to install. This reduces the time needed for installation onsite, lowers the expertise of labor required to install the product, and increases the quality of the installation. It’s especially useful for a space like an operating room, where minimization of downtime is critical. 

Patcraft believes it has been outperforming the market in hard surface over the last five years and reports that it is off to a stellar start in 2026. 

MOHAWK GROUP

Estimated 2025 Hard Surface Sales: $171 million

Product Range: flex and rigid LVT, hardwood, laminate, homogeneous and heterogeneous sheet, solid vinyl tile, PVC-free tile and sheet, rubber flooring

Commercial Segments: corporate, education, hospitality, multifamily, government, mainstreet, healthcare, senior living, retail

Channels: direct

In December 2025, Mohawk Group purchased Hero Floors, an acquisition it announced in March 2026. Hero, which has been in business for 25 years, produces rubber flooring with Nike Grind, which Nike makes from both post-industrial and consumer sneaker waste that it separates into components and sells. Hero was looking for a partner to help scale its business, and Mohawk Group had been considering the rubber flooring business for a while. Mohawk Group’s Hero products will be featured at DesignWeek in Chicago.

Mohawk converted its ERP system to SAP last year, a somewhat painful process. For a few weeks, the company could neither ship nor invoice, and that created confusion for customers. However, the company reports that it corrected the issues and finished the year strong. 

Mohawk Group believes that the industry’s LVT business is reaching equilibrium, and that innovating new products with features and benefits that competitors can’t provide is key.

In education and healthcare, which have been robust the last two to three years, homogeneous sheet, heterogeneous sheet and solid vinyl tile have been much stronger, and the company reports seeing more competition there, especially in the healthcare segment. 

FORBO 

Estimated 2025 Hard Surface Sales: $147 million 

Product Range: linoleum, flocked nylon, LVT, entrance flooring systems, ESD flooring

Commercial Segments: education, healthcare, retail, transportation, industrial, public space

Channels: linoleum and flocked nylon, direct; PVC-based resilient, distribution

In late April 2026, Forbo began shipping product from its new Flotex plant in Hazelton, Pennsylvania and held a grand opening the first week of May. Currently, the company has hired for one shift but will expand to three eventually for a total of 50 hires. Darragh reports that the manufacturing process is not an easy one, so Forbo is aiming for a high quality of employee and “running with training wheels at first” to ensure it honors the commitments it makes to customers. 

Due to the onshoring of Flotex production, Forbo’s “develop segments” have altered slightly, expanding the company’s opportunities in education, healthcare and public space (airports and convention centers), which are areas it wouldn’t service as much with Marmoleum. 

Based in Switzerland, Forbo’s parent organization welcomed Johannes Huber as CEO, starting on January 1 of this year. Bernhard Merki, Forbo’s board chairman, was elected in April 2024, so he is also relatively new, as are about half of the company’s board members. Both positions had been held by E. Schneider previously, who had been in place for two decades. These appointments offer the opportunity for a fresh look at the company’s strategy and direction.

One of the bright spots for Forbo’s North American business in 2025 was the proliferation of data center work, for which the company provides its electro-static dissipative flooring.  

The global Forbo business reduced its greenhouse gas emissions by 25% year over year and utilized 96% green energy across all its facilities. In addition, its Marmoleum is carbon negative cradle-to-gate and company continues to make improvements to the product’s green profile.

NOX

Estimated 2025 Hard Surface Sales: $136 million

Product Range: LVT, sheet, hybrid tile, woven vinyl

Commercial Segments: corporate, education, retail, hospitality, healthcare

Channels: OEM

In 2025, Sajal Patel joined Nox as chief marketing officer. Patel is focused on product development, brand marketing and cross-functional team leadership.

In addition, last year the company introduced luxury urethane tile (LUT) under the product name Evereco+, combining thermoplastic urethane technology with the company’s expertise in LVT. The multi-layered construction is engineered for dimensional stability, durability and premium design. The coating and wearlayer formulation provide scratch-recovery. In addition, 72% of the TPU used is recycled, including repurposed air cushions from Nike shoes, and the product is fully recyclable at the end of its lifecycle.

Nox has a strong focus on gluedown and looselay LVT but also offers several unique plaforms: SetaGrip, featuring a micro-suction, self-adhesive backing with built-in acoustical benefits; Ecolock+,  a glue-free interlocking system for fast, clean installation; Loom+, a hybrid carpet tile with easy maintenance, durability and versatility in design; LVS+, heterogeneous vinyl sheet; and LUT, mentioned above. 

Nox was able to minimize the operational impact of tariffs in 2025 due to its global manufacturing footprint. With factories in three different countries operating with mirrored equipment and technology, it maintained production flexibility and optimized shipping strategies to reduce tariff-related disruptions and costs. This diversified manufacturing approach also helped the company navigate broader geopolitical challenges, including the current instability in the Middle East. 

ECORE

Estimated 2025 Hard Surface Sales: $106 million

Product Range: recycled rubber

Commercial Segments: healthcare, fitness, education, hospitality, multifamily, senior living

Channels: distribution, direct

In 2025, Ecore International continued to invest in operational efficiencies and introduced Valera RXT, providing new design aesthetics that meet the performance, safety and acoustical needs of commercial environments such as healthcare and senior living. 

Ecore serves the commercial market with high-performance rubber flooring products through a portfolio of brands—Ecore Athletic, EcoSurfaces, Centaur and QT. 

Ecore reports seeing strong growth in the healthcare, senior living and fitness segments. In healthcare, demand remains strong for its EcoSurfaces RX line, designed to support safety, ergonomics and environmental considerations. Acoustics is continuing to be a critical design factor that is driving demand for its rubber sound control underlayments, especially in multi-family and hospitality projects. The company is also seeing continued activity in the sports surfacing market, including Optimum Sports Surface Technology (OSST) tracks and courts, where performance and durability are key drivers. 

As the majority of Ecore’s products are manufactured in the United States, it was relatively insulated from the direct impacts of tariffs; however, it continues to navigate broader market pressures, including fluctuations in raw material costs, labor and global logistics challenges.

Ecore reclaims over 450 million pounds of waste rubber annually, transforming it into new products, including flooring and playground surfacing.  

GERFLOR USA

Estimated 2025 Hard Surface Sales: $102 million (non-sport)

Product Range: Homogenous and heterogeneous resilient sheet, sport flooring, LVT, technical interlocking tiles, safety floors, linoleum, PVC-free, ESD flooring

Commercial Segments: sport, education, healthcare, industry, retail, hospitality, corporate

Channels: direct

Gerflor USA continued to focus on its strategic segments, strengthening its product portfolio to deliver meaningful value to dealers and end users while expanding services that elevate the overall customer experience.

In 2025, the company refreshed two of its flagship product lines: its Premium ultradurable and uniquely constructed heterogeneous sheet, and Taraflex Sports Flooring. The construction of both ranges was enhanced by incorporating an unprecedented level of biobased raw materials. In addition, it introduced new patterns and colors to its acoustic vinyl tile collection, Saga2.

In addition, Gerflor further expanded its reach through collaborations with Matter Surfaces, a provider of entranceway systems and commercial flooring solutions, after Gerflor’s acquisition of Matter in October 2025.  

Last year, the company continued to see consistent growth in institutional segments like education and healthcare, driven by refurbishment and expansion to existing facilities. Sport continues to be a growing and important segment with momentum in higher education and community-funded projects. It also saw a solid uptick in the industry segment, especially in full cleanroom solutions and pharmaceutical settings. 

Gerflor continues to see increased velocity in its product categories that provide unique solutions with measurable value, including its sport flooring solutions that have been extremely active within education, club and pro level volleyball. Its interlocking technical tiles are used across all its strategic segments, providing both installation and performance benefits. It has also experienced momentum in LVT after the introduction of its U.S.-made ranges.

Gerflor continue to increase the amount of recycled and biobased content in its flooring and is expanding its portfolio of PVC-free and biobased resilient options. 

HMTX

Estimated 2025 Hard Surface Sales: $98 million

Product Range: LVT, SPC and rigid core flooring, heterogeneous and homogeneous sheet vinyl, specialty performance flooring solutions

Commercial Segments: multifamily, mainstreet, corporate, education, healthcare, hospitality, government, institutional

Channels: direct, distribution

Last year, HMTX focused on strengthening its commercial business through continued investment in product innovation, operational alignment and customer engagement. The company continues to invest in supply chain agility, service capabilities and sustainability initiatives, remaining focused on delivering differentiated solutions that support the evolving needs of the commercial segments it serves. 

HMTX’s products primarily go to market through a combination of distribution partners, contractors, strategic commercial relationships and specification-driven channels. The company continues to invest in closer alignment with architects, designers, end users and flooring professionals while improving speed-to-market and service responsiveness.

The company reports that performance-driven LVT and rigid core products continue to lead activity, particularly in mid-tier to upper- mid-tier price points where customers are balancing budget sensitivity with long-term performance expectations. Sheet vinyl remains an important secondary category and has stayed relatively stable, particularly in healthcare, education, senior living and other high-traffic environments. Across categories, customers continue prioritizing durability, ease of maintenance, design flexibility, sustainability, and quick installation.

Just last month, Imran Ahmad joined the company as chief executive officer. In addition, chief financial officer John Henkel was named president of HMTX and will continue in his position as CFO. The company’s prior CEO, Debarati Sen, was brought on in 2024, when Harlan Stone transitioned to the executive chairman role. Sen left in fall of 2025. 

ROPPE

Estimated 2025 Hard Surface Sales: $97 million

Product Range: rubber tile, vinyl tile, sheet goods

Commercial Segments: healthcare, education, corporate,
government, hospitality, multifamily, industrial, retail

Channels: distribution

In 2025, Roppe Holding Company, parent company to Roppe Corporation, promoted Norman Freebeck to president and CEO and Brian Dubois to vice president of sales. Seth Brickner joined the company as chief operating officer, and Lee Hoggard as senior director of sales.

On the product side, the company was developing Pixelart, its digitally printed and coated rubber flooring collection, which is generating a strong market response in 2026. Rubber sheet and tile, stair tread and wall base account for the core of the company’s commercial volume, with static control flooring seeing accelerated demand in technology manufacturing and healthcare environments.

Roppe continues to perform well in healthcare, education and corporate environments, where its technical product portfolio aligns with stringent performance and specification requirements. The company reports that static-mitigating monolithic flooring remains a differentiator in technology manufacturing and electronics production. The company is also gaining momentum in the hospitality segment, it reports. 

Roppe focuses on U.S.-sourced materials, which has provided insulation from global supply chain volatility.

This year, Roppe will publish its first comprehensive corporate sustainability report.

KARNDEAN

Estimated 2025 Hard Surface Sales: $79 million

Product Range: LVT

Commercial Segments: multifamily, senior living, healthcare, education, hospital, corporate, retail

Channels: direct

In mid-April, Karndean Designflooring North America, an LVT specialist, named Noah Fulton CEO as Bill Anderson stepped down. When U.S. operations were established in 1998 just outside of Pittsburgh, Fulton’s mother, Carol, was among the very first employees. In 1998, Fulton, a high school student, began working a summer job in the production department at Karndean. Having served as vice president of business strategy since 2009, Fulton steps into the role that had been occupied by Anderson since 2019.

The company refreshed its Opus LVT collection in 2025, which includes more than 50 wood, stone and abstract visuals. A gluedown flex collection with a 20 mil wearlayer, Opus enables users to mix and match stone and wood visuals for zoning and wayfinding. 

Karndean’s business is evenly split between residential and commercial. The company is based in the U.K with U.S. operations in Pennsylvania. The company sells primarily flex LVT in looselay (20 mil wearlayer) and gluedown (up to 30 mil wearlayer). It also offers WPC and SPC rigid core (up to a 20 mil wearlayer).

Historically, Karndean’s largest commercial segments have been multifamily and healthcare, including both patient care and assisted-living facilities. As of late, healthcare and education have both remained very strong for the company, which has also seen an uptick in corporate and retail. 

PANARIAGROUP USA

Estimated 2025 Hard Surface Sales: $62 million

Product Range: porcelain tile, pavers, gauged porcelain slabs

Commercial Segments: hospitality, multifamily, healthcare, senior living, retail, restaurant, corporate, education

Channels: direct, distribution

A major focus in 2025 for Panariagroup USA, a subsidiary of Panariagroup Industrie Ceramiche, was realigning its A&D team and putting more intention behind how it supports the A&D community, bringing forward more impactful collections that solve real commercial design needs. Threadscape is a result of this approach. The collection was developed with beauty, interest and hospitality design in mind but also with the consistency, color direction and usability needed for healthcare, transitional living, nursing homes and other commercial spaces.

The Lea Ceramiche brand offers a plethora of commercial products as well as gauged porcelain panels, which gives the company a broader design and technical story to take to customers.

The company serves many business segments but sees strong opportunity in hospitality, multifamily and healthcare-adjacent spaces. Product-wise, the most active categories for the company are stone-look porcelain, concrete looks, warm neutrals, large formats, mosaics, decorative wall tile, outdoor pavers and products with texture or dimensional interest.

Of 2025 business, the company reports, “There was pressure in some price-sensitive and construction-dependent areas, but we also saw opportunity in design-led work and in categories where our product story is strong.” Panariagroup USA brands include Florida Tile, Panaria Ceramica, Cotto d’Este, Lea, Love Tile, Margres, Gresart and Maza.

Florida Tile has branches across the U.S. and the company manufactures product in Kentucky and Italy. 

AVA

Estimated 2025 Hard Surface Sales: $61 million

Product Range: LVT, sheet

Commercial Segments: education, multifamily, healthcare,
hospitality, retail

Channels: distribution

In 2025, Ava launched Sway, its herringbone and chevron-patterned collection, and 2Vrse, a patterned plank collection in vibrant colors. The company sells a full assortment of LVT products, including gluedown LVT, 5mm looselay LVT, SPC and WPC products.

Ava reports that the education and healthcare segments are strongest right now, with hospitality just behind. The multifamily sector has been slow. Product-wise, traditional gluedown LVT and 5mm LVT are exhibiting “tremendous activity,” says the company.

Ava notes that tariffs create a level uncertainty in the market, noting, “We work on several projects per year that won’t be completed for another 24 to 36 months, so trying to provide concrete budget numbers can be difficult.” However, the company has manufacturing flexibility due to working with a number of factory locations, with the ability to shift to manage headwinds.

EF COMMERCIAL

Estimated 2025 Hard Surface Sales: $60 million

Product Range: LVT, non-PVC bio-based resilient

Commercial Segments: corporate, education, healthcare, senior living, retail, hospitality, mainstreet, government, multifamily

Channels: direct

For several years, EF Commercial, comprising the J+J Flooring and EF Contract brands, has introduced a new product in one of its three categories every six to eight weeks. This keeps its salesforce consistently in front of customers with new offerings. In addition, the company continues to invest in its manufacturing processes to increase efficiencies and productivity. 

While soft surface is EF Commercial’s most substantial offering, LVT is a growing category on the commercial side, and the company reports being pleased with its flexible LVT supplier.

The company introduced two new hard surface product categories. Positive Impact, its bio-based resilient product, was its first launch into a non-PVC resilient. It also rolled out direct digital print SPC product made in its Dalton facility, which features a realistic look. 

FLEXCO

Estimated 2025 Hard Surface Sales: $55 million

Product Range: rubber tile and sheet, ESD static-control flooring, multipurpose rubber flooring, LVT, woven vinyl tile, solid vinyl tile

Commercial Segments: education, healthcare, corporate, hospitality, multifamily, government, industrial, maritime

Channels: distribution, group purchasing organizations

Also owned by Roppe Holding Company, Flexco experienced the same executive-level changes as Roppe. In addition, the company expanded its static control flooring portfolio with the addition of ESD vinyl sheet flooring, designed to meet the demands of the rapidly expanding data center market. The 6.5’ x 49.2’ format minimizes seams for easier cleaning, while the static-control properties are integrated throughout the product rather than topically applied, ensuring long-term electrostatic protection and performance.

Flexco also introduced Impression Luxury Vinyl Stair Treads, which coordinates with the Natural Elements Premium LVT line. Featuring a one-piece tread-and-riser design, the stair treads offer a durable 28 mil wearlayer and are backed by a ten-year commercial warranty.

Flexco reports seeing a boom in the data center/AI infrastructure segment where ESD flooring is utilized. In addition, the company continues to see strong growth in the healthcare and education markets, while workplace still seems to be the most sluggish.

The company reports that its ESD Static Control Flooring and its range of rubber products—including tile, sheet, treads and wall base—continue to be strong contributors to top-line growth, while it American-made LVT line delivers steady year-over-year performance.

Like Roppe, Flexco will deliver its first sustainability report in 2026. 

BENTLEY

Estimated 2025 Hard Surface Sales: $12.5 million

Product Range: LVT

Commercial Segments: corporate, education, multifamily, retail

Channels: direct 

Jim Cusick, who joined Bentley as interim president in August 2025, was named president in April 2026. With over 30 years of manufacturing experience at Shaw Industries and, most recently, Welspun Flooring in India, Cusick has practice leading large-scale, multi-site operations.

Bentley, which was acquired by Belgium company Belysse in 2017, sells both 2.5mm and 5mm LVT. Its largest segment is corporate, though it reports seeing good activity in the education, hospitality and multifamily segments as of late.  

Bentley Mills was awarded CARE Recycler of The Year in early 2026, recognized as the first—and currently only—manufacturer to integrate post-consumer calcium carbonate reclaimed from carpet into all of its carpet backing systems. This innovation advances circular manufacturing processes while helping to reduce its environmental footprint, lower product carbon impact and divert more material from landfills.

Bentley’s LVT business started 2025 with strong momentum for growth, then saw contraction in the market by fall that slowed that growth down.