New Smyrna Beach, FL, July 28, 2026—TrueTouch Floors has announced a strategic partnership with FlorStar Sales, expanding the availability of TrueTouch products throughout Michigan, Illinois, Wisconsin, North Dakota, South Dakota, Nebraska, Minnesota, Iowa and select counties in Indiana that border Illinois.
With the addition of FlorStar, TrueTouch has now completed its national distribution network in less than two years.
The distribution partners now include Tri-West, Adleta, Readers Wholesale, FlorStar, William M. Bird, Ohio Valley Flooring and Michael Halebian & Co.
The partnership will launch with the Tsunami Waterproof WPC Collection and will pave the way for future introductions of TrueTouch’s innovative flooring technologies. FlorStar will take on TrueTouch’s MonoTech collections Predator and Momentum in fall 2026.
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