Woodbury, NY, June 22, 2026—Stanton Design announces the launch of its newly enhanced B2B portal website experience, designed to create a more intuitive, connected and visually engaging experience for retailers and trade partners.
The portal, which was in development for 2.5 years, enables the RSA to better service their customer.
The B2B platform introduces a broad range of enhancements focused on simplifying the product discovery process, streamlining workflows, and elevating the overall customer experience across Stanton’s portfolio of soft and hard surface products.
Enhancements include:
• Improved stock check visibility and streamlined sample ordering
• Integration of Payer Express for faster, safe and more convenient payment processing
• Enhanced product visuals and an upgraded user interface for a more modern experience
• Advanced zoom functionality that allows users to closely examine fibers, textures and product details
• Similar product recommendations powered by color, pattern, width, and category affinities
• Simplified category navigation for Stanton’s core product categories including carpet, rugs, and hard surface
• Expanded storytelling tools featuring user guides, educational content, and B2B training videos to better support retailer onboarding and product education
In addition, the platform allows a consumer to order multiple rugs of different sizes and constructions in one order.
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