Dennis Blake of Better Floors & Restorations Had Died

Dalton, GA, June 11, 2026—Dennis Blake—founder of Better Floors & Restorations, former chairman of the Western Floor Covering Association, and a leader who played a key role in the formation of the World Floor Covering Association (WFCA)—died June 5.

Blake entered the flooring industry in 1972 when he joined the Placentia, California company that would later become Better Floors & Restorations. In 1974, he purchased the business. Blake specialized in flooring installation, restoration services, water and fire damage recovery, environmental remediation, and flooring inspections. 

Blake’s tenure as chairman of the Western Floor Covering Association from 1993 to 1994 coincided with one of the most consequential periods in the industry’s history. During his term, formal merger discussions began between the Western Floor Covering Association and the American Floor Covering Association, culminating in the creation of the World Floor Covering Association in 1995.

Blake’s commitment to the association continued after the merger. He later served on the WFCA executive committee as vice chairman during the 2011-12 fiscal year, representing Better Floors & Restorations and helping guide the association’s strategic direction.

In 2008, Blake passed leadership of Better Floors & Restorations to his daughter, Corinne Lindquist.

Blake battled ALS for more than four and a half years.