National Flooring Alliance (NFA)

The NFA is an elite group of carpet and flooring dealers selected from an industry consensus of the largest and finest in North America. The NFA was created in 1991 by eight of the most powerful retailers in the United States. The NFA is all about change. We have a dynamic view of the world and consequently, we want to continue to be the change agents for our industry. Our vision for the future is firmly based on retail customer expectations. We and our supplier partners must find ways to continue to take costs out of the channels, enhance brand profitability, design innovative ways to educate staff and customers, and strengthen our categories against competing industries. The NFA is committed to bring the highest value to our members, financially and by idea exchange, and to make a real difference to our suppliers, creating unique synergy and leadership to our industry.

NFA Spring Meeting: NFA members are optimistic about business conditions this year - May 2017

By Kim Gavin Business thus far is looking good, and WPC and rigid core products are dominating new introductions-those are key themes from the spring meeting of the National Floorcovering Alliance (N...
http://www.floordaily.net/floorfocus/nfa-spring-meeting-nfa-members-are-optimist...

Focus on Leadership: NFA’s Ian Newton talks about how he plans to lead the exclusive group of flooring retailers – April 2023

Interview by Kemp Harr Ian Newton is the newly elected leader of the National Floorcovering Alliance (NFA). After immigrating to the U.S. from England in his teen years, Newton began his career as a...
http://www.floordaily.net/floorfocus/focus-on-leadership-nfas-ian-newton-talks-a...

Strategic Exchange: What will the second half of 2023 bring for the flooring industry? – May 2023

By Kemp Harr If you are a retailer hoping to benchmark against the performance of the market on a national basis, we’re hearing sales were down roughly 10% in the first quarter of 2023. Looks ...
http://www.floordaily.net/floorfocus/strategic-exchange-what-will-the-second-hal...

Focus 100 Retail: Top retailers and contractors are coming out ahead - Nov 2015

By Darius Helm   As is often the case with markets emerging from recessions, expectations exceed results, and this year is no exception. In 2014, a brutal winter set the tone for the year, le...
http://www.floordaily.net/floorfocus/focus-100-retail-top-retailers-and-contract...

NFA Cancels March Meeting in Vail, Opts for Adairsville in April

Cincinnati, OH, February 8, 2021-The National Floorcovering Alliance (NFA) will delay its spring meeting in Vail, Colorado until spring 2022 and will meet this year at Barnsley Gardens in Adairsville,...
http://www.floordaily.net/floorfocus/nfa-cancels-march-meeting-in-vail-opts-for-...

NFA, Starnet and Coverings: Strategic Exchange - May 2016

By Kemp Harr Last month, participants at the three events I attended were extremely upbeat about sales growth and current market conditions, and each one is focused in different areas. I’m refe...
http://www.floordaily.net/floorfocus/nfa-starnet-and-coverings-strategic-exchang...

Focus 100 Retail: Rebounding markets and hard surface gains - Nov 2016

By Darius Helm   This year, the top flooring retailers and residential contractors are making solid gains, in most cases up by high single digits and even double digits, driven by both strength...
http://www.floordaily.net/floorfocus/focus-100-retail-rebounding-markets-and-har...

Focus 100 Retail: The residential market has underperformed this year

  By Darius Helm   After encouraging growth last year, retailers and residential contractors had high hopes for 2014, but a winter of historic proportions checked any early momentum, and ...
http://www.floordaily.net/floorfocus/focus-100-retail-the-residential-market-has...

Sterling believes relationships go a long way in a highly competitve market: Best Practices - Jan 2018

By Jessica Chevalier Nice matters. More than 20 years ago, Floor Focus publisher Kemp Harr-then Synthetic Industries’ head of marketing-paid a business visit to Sterling Carpet & Flooring o...
http://www.floordaily.net/floorfocus/sterling-believes-relationships-go-a-long-w...

NFA's Spring Meeting Underway in Saint Kitts

Saint Kitts, Caribbean, April 18, 2023-The National Floorcovering Alliance’s (NFA) spring meeting started April 17 in Saint Kitts, Caribbean, running through April 20.  The NFA is comprise...
http://www.floordaily.net/floorfocus/nfas-spring-meeting-underway-in-saint-kitts

National Floorcovering Alliance Elects Officers

Maui, Hawaii, Oct. 2, 2014 -- The National Floorcovering Alliance (NFA) met this week in Maui, Hawaii for its annual fall meeting and elected a new slate of officers who will take office beginning in ...
http://www.floordaily.net/floorfocus/national-floorcovering-alliance-elects-offi...

Best Practices: Jimmy Lyle’s Flooring Gallery & Clark Dunbar Flooring Superstore - November 2022

By Jessica Chevalier In 2019, Miller McNamara, a structural engineer, found himself in need of a change. He wanted a job that got him out of a cubicle, and he disliked being unable to see the fruits...
http://www.floordaily.net/floorfocus/best-practices-jimmy-lyles-flooring-gallery...

NBC and artificial turf, Starnet and NFA gatherings: Strategic Exchange

By Kemp Harr   Early last month, right in the middle of the evening news ratings sweep, NBC Nightly News ran a sensationalized news story telling millions of Americans that there could be a l...
http://www.floordaily.net/floorfocus/nbc-and-artificial-turf-starnet-and-nfa-gat...

NFA Spring Meeting Underway Now at Barnsley Resort

Adairsville, GA, April 19, 2021-The National Flooring Alliance (NFA) spring meeting commenced yesterday at Barnsley Resort in Adairsville, Georgia.  The meeting started with a full-day meeting o...
http://www.floordaily.net/floorfocus/nfa-spring-meeting-underway-now-at-barnsley...

Strategic Exchange - November 2011

By Kemp Harr   With the recent news that Shaw and Beaulieu are closing carpet mills in Dalton, Georgia, one has to wonder if this is an indication of more than just a decline in overall demand ...
http://www.floordaily.net/floorfocus/strategic-exchange--november-2011

Best Practices - December 2009

By Sonya Jennings A flooring powerhouse in the Houston area, Roberts Carpet and Fine Floors offers upper-end flooring and continues to attract customers in a rocky economy with effective advert...
http://www.floordaily.net/floorfocus/best-practices--december-2009

Focus on Leadership: Doug Chadderdon, CEO of Great Floors, discusses his 40 years in flooring - Nov 2020

Interview by Kemp Harr Doug Chadderdon is the second-generation leader of the retail flooring business that is today Great Floors, a $200 million, successful chain of 20 floorcovering stores across ...
http://www.floordaily.net/floorfocus/focus-on-leadership-doug-chadderdon-ceo-of-...

Gearing Up For the Shows: Three large flooring shows kick off 2019 with new products - Dec 2018

By Beth Miller With the addition of Domotex’s U.S.-based show and the new streamlined format offered by The International Surface Event (TISE), exhibitors and attendees alike have a lot to loo...
http://www.floordaily.net/floorfocus/gearing-up-for-the-shows-three-large-floori...

Best Practices: O’Krent Floors - July 2021

By Jessica Chevalier After 106 years in the flooring business, O’Krent Floors of San Antonio, Texas joined the National Floorcovering Alliance (NFA) this year as an investment in its future. Th...
http://www.floordaily.net/floorfocus/best-practices-okrent-floors-july-2021

A.J. Rose Carpets & Flooring: Best Practices - May 2015

By Jessica Chevalier   Family businesses, it seems, often fly or flop as they change generational hands, when the bonds of family either yield synergistic success or the complication of evolv...
http://www.floordaily.net/floorfocus/aj-rose-carpets--flooring-best-practices--m...

Mobile Marketing Rolls Out Sample Ordering Program for NFA

Pottstown, PA, April 28, 2023-At the recent spring meeting of the National Flooring Alliance (NFA), Mobile Marketing announced a comprehensive new floor sample ordering program for NFA members. Floor...
http://www.floordaily.net/floorfocus/mobile-marketing-rolls-out-sample-ordering-...

NFA Meeting Underway in Banff, Alberta

Banff, Alberta, March 13, 2024-The National Flooring Alliance’s (NFA) spring meeting started yesterday in Banff, Alberta. The event is being held at the Fairmont Banff Springs, a castle built i...
http://www.floordaily.net/floorfocus/nfa-meeting-underway-in-banff-alberta

NFA Honors Vance Bell on Final Night of Spring Meeting

Adairsville, GA, April 21, 2021-On the final night of the National Flooring Alliance (NFA) Spring Meeting, Jason McSwain, president of the NFA, called Vance Bell to the stage to honor him as he retire...
http://www.floordaily.net/floorfocus/nfa-honors-vance-bell-on-final-night-of-spr...

Strategic Exchange - April 2010

By Kemp Harr Probably the biggest retail flooring news item this month is Invista’s decision to pull its Stainmaster brand out of 2,300 Home Depot and Menards stores, reportedly to earn a stron...
http://www.floordaily.net/floorfocus/strategic-exchange--april-2010

Dave Snedeker Discusses the NFA Fall Meeting and Business Conditions at Nebraska Furniture Mart

October 5, 2015—Dave Snedeker, President of the National Floorcovering Alliance (NFA) and Flooring Merchandising Manager at Nebraska Furniture Mart (NFM), and Kemp Harr discuss current business ...
http://www.floordaily.net/flooring-podcasts/dave-snedeker-discusses-the-nfa-fall...

NFA & IDG Hold Meetings Ahead of Surfaces

Las Vegas, NV, January 30, 2023-Prior to the opening of Surfaces tomorrow, the National Floorcovering Alliance (NFA) and International Design Guild (IDG) are both hosting meetings today. &nb...
http://www.floordaily.net/floorfocus/nfa-idg-hold-meetings-ahead-of-surfaces

Sam Roberts Discusses the NFA Meeting from Maui, Hawaii

October 2, 2014—Sam Roberts, Owner of Robert's Carpet and Fine Floors in Houston, Texas (and also a former president of the NFA), and Kemp Harr, discuss the fall NFA meeting held this week in Ma...
http://www.floordaily.net/flooring-podcasts/sam-roberts-discusses-the-nfa-meetin...

Strategic Exchange: The industry faces a mixed economic bag heading into the fall selling season – Oct 2019

By Kemp Harr The fall selling season is upon us, and we know that those of you focused in the retail flooring sector are hopeful that the consumer is ready to update the interior of their home. The ...
http://www.floordaily.net/floorfocus/strategic-exchange-the-industry-faces-a-mix...

Dave Snedeker Discusses the NFA Spring Meeting and Nebraska Furniture Mart's Business

April 12, 2016—(Recorded at the Grove Park Inn, North Carolina) Dave Snedeker, President of the NFA and Division Merchandise Manager for Nebraska Furniture Mart, and Kemp Harr discuss the health...
http://www.floordaily.net/flooring-podcasts/dave-snedeker-discusses-the-nfa-spri...

NFA Appoints Leadership for 2019 & 2020

Napa, CA, November 5, 2018-National Flooring Alliance (NFA) members met for their fall meeting in Napa, California and elected new leadership.  The term for the newly elected group starts in Jan...
http://www.floordaily.net/floorfocus/nfa-appoints-leadership-for-2019-2020