Great Floors

Great Floors: Serving Northwest Businesses and Homeowners for Nearly Four Decades What began as a road show through Idaho and Montana in the early 1970s with a carpet peddler selling wares from the back of his car has grown to prominence as one of the nations top specialty floor covering selling, as the name promises, Great Floors. Through growth and acquisitions, President and CEO Doug Chadderdon has expanded the company started by his family, Keith and Marge Chadderdon, some four decades ago, to a thriving organization with 16 retail and commercial showrooms positioned across the Pacific Northwest. Yet despite the growth, today the Great Floors corporate offices are still located in northern Idaho, just one block from the site of the companys first meager showroom. From its base in Coeur d'Alene and operating under the Carpet Center banner, the company first expanded to neighboring Spokane, then moved south to Boise and west to Yakima. In July 2000 the company acquired the 11 Carpet Exchange stores in Western Washington, completing its network of retail showrooms. Great Floors formula for success is built on a three-legged stool philosophy, with sales coming from commercial, builder and retail market segments. This strategy has allowed the company to grow during times that have challenged other flooring retailers, providing a diversification that reduces dependence on any one segment of the economy for sales. The Company solidified its diversified stance in January 2005 with the purchase of The Invironmentalists from DuPont, adding proven commercial sales and service teams in both the Puget Sound and Eastern Washington markets. With the addition of the Seattle Metro and Spokane commercial units, the company was now able to handle contracts on some of the Northwests largest construction projects, as well as complementing the main street commercial activities that each of the retail locations provided. In May 2005, the Company brought all the operating units under the Great Floors umbrella, providing a unified name, look, feel and philosophy to better reflect the expanded offerings of both carpet and hard surface flooring. With the strength of the Great Floors brand behind it, the ownership group--Chadderdon, Jim McGee and his cousin Ken Chadderdon, embarked on their plan to upgrade stores in the markets it currently serves and seek new opportunities in other Northwest locations. New, 40,000 square foot stores were designed and built in Coeur dAlene, the Spokane Valley and Lacey to replace smaller units, and in 2007 the company expanded beyond traditional floor coverings with construction of a granite fabrication plant in Post Falls, Idaho. The new larger stores allow the company to keep more products in stock, which speeds up installation. The additional space has also permitted more hard surface flooring to be displayed, including a growing number of green options such as bamboo, cork and natural linoleum. Moving ahead, Great Floors will continue to focus on the strategies which have supported its growth...offering the regions largest in-stock flooring selection, certified professional installers, exceptional customer service, convenient neighborhood locations and a low price guarantee...all combine to provide the Northwests best values in flooring and countertops.

Retail Survival Guide: Advertising - November 08

By Brian Hamilton Building store traffic with advertising dollars is potentially one of the most rewarding and frustrating challenges you will face. There’s really no formula you can follow tha...
http://www.floordaily.net/floorfocus/retail-survival-guide-advertising--november...

Great Floors Starts Work on Store in Spokane

Spokane, WA, Sept. 2--Great Floors LLC, a Coeur d’Alene-based flooring chain with 15 retail stores and three distribution centers, has started work on a 48,000-square-foot retail outlet just west of t...
http://www.floordaily.net/floorfocus/great-floors-starts-work-on-store-in-spokan...

Hardwood Update: Independent retailers find ways to thrive - Oct 2015

By Calista Sprague   Year after year, hardwood remains at the top of consumer preference surveys, and retailers report that sales continue to climb. However, selling hardwood, despite its pop...
http://www.floordaily.net/floorfocus/hardwood-update-independent-retailers-find-...

Focus 100 Retail: The residential market has underperformed this year

  By Darius Helm   After encouraging growth last year, retailers and residential contractors had high hopes for 2014, but a winter of historic proportions checked any early momentum, and ...
http://www.floordaily.net/floorfocus/focus-100-retail-the-residential-market-has...

Focus 100 Retail: Top retailers and contractors are coming out ahead - Nov 2015

By Darius Helm   As is often the case with markets emerging from recessions, expectations exceed results, and this year is no exception. In 2014, a brutal winter set the tone for the year, le...
http://www.floordaily.net/floorfocus/focus-100-retail-top-retailers-and-contract...

Great Floors to Add Another Location

Lacey, WA, September 1, 2006--Flooring retailer Great Floors expects to break ground on a 48,000-square-foot store in the next 30 days, a branch manager said Thursday, according to the Olympian. T...
http://www.floordaily.net/floorfocus/great-floors-to-add-another-location

Great Floors Acquires Michael's Floor Covering of Vancouver, WA

Coeur D’alene, ID, April 18, 2018-Great Floors has expanded its Northwest footprint with the purchase of Michael’s Floor Covering in Vancouver, Washington. With this acquisition, Great Flo...
http://www.floordaily.net/floorfocus/great-floors-acquires-michaels-floor-coveri...

Great Floors to Add a Washington Location

Olympia, WA, November 1, 2005--Great Floors plans to build a 50,300-square-foot store off Martin Way, according to a special-use permit filed with Thurston County Development Services, according to th...
http://www.floordaily.net/floorfocus/great-floors-to-add-a-washington-location

Great Floors Opens New Washington Location

Spokane, WA, May 15, 2006--There were no red carpets rolled out for the opening of the new Great Floors building in Spokane Valley, according to the Spokane Spokesman-Review. But the store can prob...
http://www.floordaily.net/floorfocus/great-floors-opens-new-washington-location

Focus 100 Retail: Rebounding markets and hard surface gains - Nov 2016

By Darius Helm   This year, the top flooring retailers and residential contractors are making solid gains, in most cases up by high single digits and even double digits, driven by both strength...
http://www.floordaily.net/floorfocus/focus-100-retail-rebounding-markets-and-har...

Great Floors Names VP of Commercial Sales

Seattle, WA, Jan. 14, 2014 -- Great Floors has promoted Mike Nelson to vice president of commercial sales.Nelson will lead the company’s commercial units in Seattle and Spokane, as well as overs...
http://www.floordaily.net/floorfocus/great-floors-names-vp-of-commercial-sales

Focus 100 Retail - November 2007

By Darius Helm & Brian Hamilton After years of strong growth, thanks in large part to the most robust housing market in history, conditions have gotten tough in the residential flooring busine...
http://www.floordaily.net/floorfocus/focus-100-retail--november-2007

Adapting 2 Win-Two Leading Perspectives - Jan 2011

To gain insight into strategies for navigating the uncertain retail and builder markets, Floor Focus reached out to two leading Floor Expo members, Doug Chadderdon, president and CEO of Great Floors, ...
http://www.floordaily.net/floorfocus/adapting-2-wintwo-leading-perspectives--jan...

Installation Update - March 2009

By Brian Hamilton As floorcovering manufacturers continue to downsize and retailers and commercial contractors struggle to find business during the recession, it’s easy to overlook the plight o...
http://www.floordaily.net/floorfocus/installation-update--march-2009

Flooring Sales Group Buys Spokane Invironmentalist

Coeur d’Alene, ID, November 29--Flooring Sales Group LLC has acquired the Spokane operation of The Invironmentalists, a national commercial flooring chain, for an undisclosed sum, according to the Spo...
http://www.floordaily.net/floorfocus/flooring-sales-group-buys-spokane-invironme...

Social Media & Mobile Marketing Update - May 2011

By Jessica Chevalier   Social media and mobile marketing technologies are evolving at a dynamic pace. A significant part of the discussion about these tools isn’t what is being done but a...
http://www.floordaily.net/floorfocus/social-media--mobile-marketing-update--may-...

Doug Chatterdon, President & CEO, Great Floors - Part 1

May 23, 2005—Doug Chatterdon, President and CEO, Great Floors, a 17-store chain operating in the Northwest, in the first part of a two-part series, discusses the history of this operation, and t...
http://www.floordaily.net/flooring-interviews/doug-chatterdon-president--ceo-gre...

Doug Chatterdon, President & CEO, Great Floors - Part 2

May 26, 2005—Doug Chatterdon, President & CEO, Great Floors, a 17-store chain operating in the Northwest, in the final part of a two-part series, discusses the company’s big store concept, compe...
http://www.floordaily.net/flooring-interviews/doug-chatterdon-president--ceo-gre...

Doug Chatterdon, President & CEO, Great Floors

January 8, 2006—In an archives presentation, Doug Chatterdon, President & CEO, Great Floors, a 17-store chain operating in the Northwest, discusses the company’s big store concept, competition, ...
http://www.floordaily.net/flooring-interviews/doug-chatterdon-president--ceo-gre...

Starnet Gives Design Awards at Annual Meeting

Darien, CT, April 23, 2012 -- The 12th annual Starnet Design Awards were presented to winners at Puerto Rico’s El Conquistador Resort on Friday, April 20.Seven category winners, two honorable me...
http://www.floordaily.net/floorfocus/starnet-gives-design-awards-at-annual-meeti...

Elevating Installation: To solve the installation shortage, the industry must unite

By Jessica Chevalier   There is no doubt that the shortage of qualified installers in the floorcovering industry is daunting in its scope, for two reasons. First, because it is, essentially, ...
http://www.floordaily.net/floorfocus/elevating-installation-to-solve-the-install...

WFCA Training Workshop Set For Wichita

Anaheim, CA, March 12, 2014 -– The World Floorcovering Association's third weeklong installation-training workshop will take place in Wichita, Kansas beginning March 18. WFCA Gold Standard Awar...
http://www.floordaily.net/floorfocus/wfca-training-workshop-set-for-wichita

StarNet Announces 2006 Design Award Winners

Ridgefield, CT, May 29, 2007--StarNet announced its ninth Annual Design Award recipients at its recent annual meeting in Phoenix, Arizona. The Design Awards Grand Prize was awarded to Monster.com @ Ri...
http://www.floordaily.net/floorfocus/starnet-announces-2006-design-award-winners

Tandus Flooring Wins Starnet Awards

Dalton, GA, June 5, 2012 -- Tandus Flooring was named a Starnet Preferred Vendor on three award-winning projects at this year’s Starnet Worldwide Commercial Flooring Design Awards.In Hospitality...
http://www.floordaily.net/floorfocus/tandus-flooring-wins-starnet--awards

Armstrong Updates Two Commercial Vinyl Sheet Lines

Lancaster, PA, September 30, 2005--Armstrong Commercial Floors has updated two of its best-selling commercial vinyl sheet lines for lower maintenance, better wear and fresh design appeal. ...
http://www.floordaily.net/floorfocus/armstrong-updates-two-commercial-vinyl-shee...

Mohawk Featured in Academy Awards “Greenroom”

Dalton, GA, June 4, 2006--Even in black and white, Mohawk was a colorful addition to this year’s Oscar ceremonies. Mohawk carpet was one of the products featured in the celebrity “greenroom,” the ...
http://www.floordaily.net/floorfocus/mohawk-featured-in-academy-awards-greenroom

Shaw’s Trucking Fleet Among Nation's Largest

Dalton, GA, August 14, 2006--The corporate slogan for Shaw Industries “Where Great Floors Begin” appears on all 3,720 of the company's trailers, according to Fleet Owner. Getting these floors ...
http://www.floordaily.net/floorfocus/shaws-trucking-fleet-among-nation39s-larges...

Carpet Exchange: Best Practices - Oct 2016

By Jessica Chevalier For leading a nearly $100 million flooring business—the 27th largest retail flooring operation in the U.S., according to our Focus Retail 100 list—Bruce Odette is rem...
http://www.floordaily.net/floorfocus/carpet-exchange-best-practices-oct-2016