Flooring Interviews

Chris Davis & Mike Vogel Discuss wfca.org and Creating Your Space – Part 3 (12:45)

Chris Davis & Mike Vogel Discuss wfca.org and Creating Your Space – Part 3 (12:45)

October 17, 2006—Chris Davis, CEO, World Floor Covering Association (WFCA) and Mike Vogel, President & CEO, Bridgeway Media Group and Creating Your Space, in the third part of a five-part series, talk about wfca.org, the association’s new consumer-oriented web site. In this segment Davis and Vogel discuss the generic information included on the site and its goals, the specifics of the Creating Your Space program, the Elite and Premium options available to WFCA members, their features and costs, the site’s dealer locator feature and who will be included the locator. Also discussed are the merchandising tools available for local dealers who jparticipate in the program at the Elite level.


Related Topics:Creating Your Space