Why Tile? Launches Commercial Guide

Atlanta, GA, May 10, 2018--Why Tile? announces the next release of the tile industry’s marketing and education initiative with the launch of the commercial guide section of the website, complete with new content and tools for architects, designers, and specifiers.

The tile industry collaborates on the Why Tile? campaign, which debuted at Coverings 2017 with a residential section. Major industry organizations contribute to Why Tile?, including: Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA), Ceramic Tile Education Foundation (CTEF), Tile Contractors Association of America, and Tile Heritage Foundation (THF), in addition to manufacturers worldwide. Why Tile? is coordinated by the Tile Council of North America (TCNA).

The Why Tile? website is designed to educate about the numerous benefits of ceramic tile and inspire the limitless design options of ceramic tile. It’s not a “path to purchase” website, but rather Why Tile? is designed to help consumers, and now the A&D sector, use tile in their projects and help them understand the benefits of using tile for their specific applications.