WFCA Names Gold Standard Retailer

Anaheim, CA, Feb. 8, 2012 -- The World Floor Covering Association has named Mount Vernon Carpet One the winner of its Gold Standard Award for excellence in retailing.

The independently owned Mount Vernon, Wash. firm won a $5,000.00 check, a trophy, acknowledgement on the WFCA website and a customized WFCA seal for their store entrance.

“There were a number of stand-out components of Mount Vernon Carpet One’s entry,” said WFCA CEO Christopher Davis.

“Most notably, their new business is comprised of 75% existing customer referrals which speaks volumes on their customer service and retention program. I noted in their submission that their #1 asset as a company is their ‘customer base.’ They view the business through the eyes of the customer and keep their focus not on product or sales but on ‘people.’ This retailer has also set up some stand out marketing programs for their customers including in-home consultations with designers, customized flooring décor packages and ladies night out events that include wine and massages.”