WFCA Continues Annual Consumer Media Tour
Anaheim, CA, May 22, 2013 – The World Floor Covering Association has finished the New York portion of its annual consumer media tour.
Following New York, WFCA officials will take the tour to Birmingham, Alabama to meet with Southern Living and other outlets; Des Moines to meet with the Better Homes & Gardens family of publications; San Francisco to meet with Sunset magazine and others; and the tour will culminate in Southern California where the representatives will interface with targeted newspapers and metro books.
To prepare for the tours, WFCA trend scouts select innovative new products that launched at the Surfaces tradeshow to share with press.
In total, the WFCA contacted over 40 manufacturers from around the world to participate in the tours. Making the list for 2013 are products ranging from area rugs made from recycled silk Sari dresses to a cork laminate line.
The NYC leg, which took place on May 2-4, included stops at O, Oprah Magazine, Woman’s Day, Good Housekeeping, Veranda, Interior Design, Country Living, Popular Mechanics, Elle Décor, HGTV Magazine, Traditional Home, This Old House, House Beautiful, Distinctive Kitchens & Baths, Parents, and more.
WFCA said the reception from media sources this year has been positive, with nearly all reporting that they plan on using the information provided in feature articles in upcoming issues.