Doug Jackson Named CEO of Cali Bamboo

San Diego, CA, May 17, 2018-Cali Bamboo has named company president Doug Jackson as its new chief executive officer.

As CEO Jackson will continue to leverage Cali’s unique platform, authentic brand experience, and highly specialized team to drive accelerated growth. The promotion recognizes the company’s board of directors’ complete confidence in Cali’s future outlook and strategic direction.

Since joining Cali Bamboo as chief revenue officer in September 2017 and being promoted to president last November, Jackson has proven instrumental in building out the company’s leadership team and thoughtfully retargeting the unique omnichannel platform on areas of revenue growth. Under his direction Cali has recalibrated and expanded its dealer program, accelerated new product introductions, and increased its presence at key industry trade shows.

Jackson, formerly with Shaw, brings over 20 years of experience and is known for facilitating strategic, long-term business relationships with customers in the dealer, national account, and trade channels-three arenas where Cali Bamboo is positioned for further growth.