Bentley Mills' NeoCon Showroom Wins Top Honor
Los Angeles, CA, June 11, 2014 -- Bentley Mills' showroom in The Merchandise Mart in Chicago won Best in Competition and also won the small showrooms category in the NeoCon Showroom and Booth Design Competition.
The competition honors standout spaces within the trade show for originality of design, visual impact, effective use of materials, and the exceptional use of space, color, texture, and graphics.
Winners are selected in four categories.
The Bentley showroom features the carpet company’s centerpiece NeoCon product introduction, the New Bohemian Collection with a full-size replica of the back of an elaborately decorated horse-drawn caravan that is characteristic of new-age nomadic communities.