Beaulieu Adopts New Logo, Brand Identity

Dalton, GA, April 4, 2013 -- Beaulieu said it has adopted a new logo and brand identity.

“This is the first major change in the company’s logo since the ‘Flying B’ symbol was added to the company’s identity in 1994,” said CEO Ralph Boe.

"Since Beaulieu of America was founded 35 years ago, a lot has changed in that time, including the focus and growth of our company. As we develop a new direction, we felt it appropriate to create a new identity that reflects our company’s vision and spirit for the next generation and the next 35 years.”
The company said it is working closely with Beaulieu Canada to create a greater synergy between the two companies, which is resulting in new efficiencies, creativity and shared opportunities.

The new logo will be phased in gradually, the company said.