Armstrong Wins Internet Advertising Awards
Lancaster, PA, May 10, 2013 -- Armstrong World Industries won two Web Marketing Association 2013 Internet Advertising Competition awards for Best Manufacturing Email Message Campaign and Best Manufacturing Social Media Campaign.
Both campaigns were elements of the 2nd annual i2r (Idea to Reality) Design Competition, created and executed by teams from Armstrong Commercial Flooring, Armstrong Commercial Ceilings & Wall Systems, and eMarketing.
i2r is a design competition for professional architects, interior designers, or specifiers to enter their best design concepts and design installations that use either Armstrong Commercial Flooring products or Armstrong Commercial Ceilings and Wall Systems.
The competition included social media promotions, an email series, a video, and a competition website where professionals could submit their work.
The competition website received 58,000 views, 150 submissions and 1,000 public votes. There were 900 shares through social channels like Facebook and Twitter - 41% later participated in the competition either by submitting an entry or voting. Three email announcements for the competition had a 36% average open rate, compared to a 20% industry benchmark.