Armstrong Launches Retail Promotion & Consumer Campaign

Lancaster, PA, September 13, 2017-Armstrong Flooring announces The New Look of Tough national retail promotion to correspond with its exciting new national TV and digital advertising campaign on HGTV to help drive in-store traffic during the important fall selling season. Consumers can receive 10% off qualified Armstrong Flooring products for savings up to $500.

The promotion runs from September 18 to November 13 (redemption through December 15, 2017) and includes some of Armstrong Flooring’s newest, most popular products. Qualifying collections include Artisan Collective Engineered Hardwood; TimberCuts Engineered Hardwood; Woodland Relics Engineered Hardwood; Pryzm Luxury Flooring; and Vinyl Sheet with Diamond 10 Technology.

Consumers who purchase a minimum of four cartons will qualify for a 5% rebate offer, while those who purchase a minimum of 16 cartons can qualify for a 10% rebate. The purchase must be made during the Promotion Period from a participating Elevate retailer. The maximum discount is $500 in the form of an Armstrong Flooring Visa Prepaid card.

For full information and to view all terms and conditions please log onto: ARMSTRONGFLOORING.COM/NEWLOOKOFTOUGH.

In addition, the company announces the launch of a bold new consumer campaign, The Floor is Yours, kicking off a multi-year effort to bring the Armstrong story to life to a new generation of floor buyers and drive shoppers into independent flooring retailers nationwide.

Using a combination of paid, owned and earned media, Armstrong Flooring’s The Floor is Yours campaign, which debuts September 18, is leveraging the power of up-and-coming influencers from seemingly divergent parts of life-World Champion Chopper Martha King, U.S. National Rhythmic Gymnast Nastasya Generalova and DJ and tastemaker Yolo Ono. Each one of these star performers helps to personify the Armstrong brand through a unique perspective, representing standout and award-winning products.