World Flooring: Domotex 2012 - March 2012

By Kemp Harr

 

Given the recent state of the European economy, we weren’t sure what we’d find at this year’s Domotex show in Hannover, Germany. And when you go to a show that’s spread out over 12 buildings, it’s hard to discern from one year to the next how attendance is tracking.

Now that it’s over, we’ve learned that attendance was up double digits to 45,000 from where it stood at 40,000 for the last couple of years. Granted, attendance is not the sole measure of a show’s efficacy but we believe it is a commentary on the global outlook for flooring since this is the global flooring show—where 83% of the attendees and two-thirds of the exhibitors come from outside of Germany to attend. This show also covers both residential and commercial flooring and the only category that isn’t well represented is ceramic tile.

Change is usually embraced with a varied sense of enthusiasm and this was the case with Domotex’s exhibitor layout changes—some liked it and others didn’t. Practically every hall was rearranged this year, initially to accommodate the new Wood Flooring Summit and the higher demand for machine made modern rugs—rug exhibition space grew more than 30%. But once show manager Deutsche Messe started moving things around, it decided to rearrange all the product groups and move similar products adjacent to each other as a convenience to the attendees, resulting in a wholesale shift for practically every exhibitor. This show is held at the largest exhibitor fairgrounds in the world—so large, in fact, that buses run throughout the complex to make it easier to get around. 

Another change this year was in the show management leadership. Stephan Kuhne, who has led the show for several years, left Deutsche Messe last summer and the interim leader for this year is Dr. Andreas Gruchow. But starting in April, the new leader for Domotex will be Dr. Jochen Köckler, who has spent many years in the exhibition field. 

Domotex shifted the spotlight of this year’s show to its Wood Flooring Summit. While none of the big U.S hardwood producers was on hand, many of the European and Asian suppliers had a booth. Amorim, Kährs, Lamett and Power Dekor were some of the bigger companies with exhibits. To add more fanfare to the summit, Domotex held an evening event—complete with band—on the opening night of the show. This took the place of the more traditional German beer party that Domotex has hosted for years in its Stroh house. 

Among the interesting colloquialisms about this global flooring show is the word it uses to describe hardwood—”parquet”—and the general use of the word “carpet” to describe both rugs and carpet. Beyond that, it’s very easy to get around at this show, even if the only language you speak is English.

Several U.S. based companies had booths at this year’s show. Mohawk came back with a large exhibit focused on carpet after taking last year off. Beaulieu of America, Masland, Styron and Mannington Commercial were also back with their own stand-alone exhibits. In addition, two American pavilions were prominent at the show, one sponsored by Wanda Ellis’ American Floorcovering Association and a second sponsored by the National Wood Flooring Association.

Mohawk’s large presence at the show came as no surprise, especially in light of its ongoing diversity both from a surface category and geographical standpoint. We would not be surprised to see more international expansion for Mohawk as the global economy sees more stability. Many of the American manufacturers we spoke with, like Beaulieu of America and Mannington, see Domotex as a meeting point for all of their export partners around the world. Even though the show is in Western Europe, Domotex gives them access to the Middle East, Africa, South America, the former Soviet countries and even the South Pacific.

While the Domotex show in Hannover continues to be the largest flooring show in the world, Deutsche Messe also hosts flooring shows that carry the Domotex name in China, the Middle East and, new for 2012, Moscow, Russia.

 

Copyright 2012 Floor Focus 



Other Archived Articles

More Designers, Architects Attend Surfaces   Full Article
Dallas, TX, Feb. 12, 2015 -- Informa Exhibitions U.S. said that attendance at this year's International Surface Event was comparable to the 2014 show.

Retail Sales Decline in January   Full Article
Washington, DC, Feb. 12, 2015 -- Retail sales fell 0.8% last month, according to the Commerce Department.

Jobless Claims Edge Up Last Week   Full Article
Washington, DC, Feb. 12, 2015 -- Initial applications for unemployment benefits last week rose 25,000 to a seasonally adjusted 304,000, the Labor Department said.

Milton Warman, Coloramic Tile Founder, Dies   Full Article
Chicago, IL, Feb. 12, 2015 -- Milton Warman, 92, founder of Coloramic Tile and Carpet Fair, died Feb. 7.

House Price Growth Steady in Most Markets   Full Article
Washington, DC, Feb. 12, 2015 -- The majority of metropolitan areas experienced steady but slightly stronger price growth in the fourth quarter, according to the latest quarterly report by the National Association of Realtors.

Stonewood Floors Names Martin Senior Vice President   Full Article
Everett, WA, Feb. 11, 2015 -- Daniel Martin been named senior vice president for Stonewood Floors.

Mortgage Application Volume Declines Last Week   Full Article
Washington, DC, Feb. 11, 2015 -- Mortgage applications last week decreased 9% from one week earlier, according to the Mortgage Bankers Association.

December Foreclosures Lowest Since 2007   Full Article
Irvine, CA, Feb. 11, 2015 -- There were 39,000 completed foreclosures nationwide in December, according to real estate information firm CoreLogic.

Nydree Expands Distribution Agreement With Spartan   Full Article
Forest, VA, Feb. 11, 2015 -- Engineered wood flooring maker Nydree Flooring has chosen Spartan Surfaces to distribute its products in Virginia, Washington, D.C., and Maryland.

Mohawk, Shaw, Tandus/Centiva Again on Training 125 List   Full Article
New York, NY, Feb. 11, 2015 -- Training magazine has ranked Mohawk Industries 14th, Shaw Industries 54th, and Tandus/Centiva 66th on its annual list of top training organizations.

NeoCon East Moving to Philadelphia   Full Article
Chicago, IL, Feb. 11, 2015 -- The 13th edition of NeoCon East will be held Oct. 28-29 in Philadelphia.

Small Business Optimism Down Slightly in January   Full Article
Washington, DC, Feb. 10, 2015 -- Optimism among small business owners fell in January, according to the National Federation of Independent Business.

Job Openings at Highest Level Since 2001   Full Article
Washington, DC, Feb. 10, 2015 -- Job openings increased to more than 5 million in December, according to the Job Openings and Labor Turnover Survey from the Bureau of Labor Statistics.

Wholesale Inventories Edge Up in December   Full Article
Washington, DC, Feb. 10, 2015 -- U.S. wholesale inventories ticked up in December but below expectations, according to the Commerce Department.

Congoleum Names O'Connor CFO   Full Article
Mercerville, NJ, Feb. 10, 2015 -- Congoleum Corporation said that Chris O’Connor has been named chief financial officer.

U.S. Firms Win Domotex Carpet Awards   Full Article
Chicago, IL, Feb. 10, 2015 -- Hannover Fairs USA said its U.S. exhibitor clients, Wool & Silk and Art Resources, received Carpet Design Awards at Domotex 2015.

Share of 'Zombie' Foreclosures Growing   Full Article
Irvine, CA, Feb. 9, 2015 -- The share of so-called "zombie" foreclosures is growing, although the absolute number is falling, according to tracking firm RealtyTrac.

RD Weis Marks 25th Anniversary   Full Article
Tarrytown, NY, Feb. 9, 2015 -- RD Weis threw a party this weekend to celebrate its 25th anniversary complete with balloons, historic photos, friends, suppliers and employees.

USFloors Names Commercial Sales Vice President   Full Article
Dalton, GA, Feb. 9, 2015 -- Rick Morris has been named vice president of sales for USF Contract, the commercial division of USFloors.

Cavinato Elected President of Global Flooring Alliance   Full Article
Dordrecht, The Netherlands, Feb. 9, 2015 -- Carlo Cavinato has been named president of the Global Flooring Alliance.