World Flooring: Domotex 2012 - March 2012

By Kemp Harr

 

Given the recent state of the European economy, we weren’t sure what we’d find at this year’s Domotex show in Hannover, Germany. And when you go to a show that’s spread out over 12 buildings, it’s hard to discern from one year to the next how attendance is tracking.

Now that it’s over, we’ve learned that attendance was up double digits to 45,000 from where it stood at 40,000 for the last couple of years. Granted, attendance is not the sole measure of a show’s efficacy but we believe it is a commentary on the global outlook for flooring since this is the global flooring show—where 83% of the attendees and two-thirds of the exhibitors come from outside of Germany to attend. This show also covers both residential and commercial flooring and the only category that isn’t well represented is ceramic tile.

Change is usually embraced with a varied sense of enthusiasm and this was the case with Domotex’s exhibitor layout changes—some liked it and others didn’t. Practically every hall was rearranged this year, initially to accommodate the new Wood Flooring Summit and the higher demand for machine made modern rugs—rug exhibition space grew more than 30%. But once show manager Deutsche Messe started moving things around, it decided to rearrange all the product groups and move similar products adjacent to each other as a convenience to the attendees, resulting in a wholesale shift for practically every exhibitor. This show is held at the largest exhibitor fairgrounds in the world—so large, in fact, that buses run throughout the complex to make it easier to get around. 

Another change this year was in the show management leadership. Stephan Kuhne, who has led the show for several years, left Deutsche Messe last summer and the interim leader for this year is Dr. Andreas Gruchow. But starting in April, the new leader for Domotex will be Dr. Jochen Köckler, who has spent many years in the exhibition field. 

Domotex shifted the spotlight of this year’s show to its Wood Flooring Summit. While none of the big U.S hardwood producers was on hand, many of the European and Asian suppliers had a booth. Amorim, Kährs, Lamett and Power Dekor were some of the bigger companies with exhibits. To add more fanfare to the summit, Domotex held an evening event—complete with band—on the opening night of the show. This took the place of the more traditional German beer party that Domotex has hosted for years in its Stroh house. 

Among the interesting colloquialisms about this global flooring show is the word it uses to describe hardwood—”parquet”—and the general use of the word “carpet” to describe both rugs and carpet. Beyond that, it’s very easy to get around at this show, even if the only language you speak is English.

Several U.S. based companies had booths at this year’s show. Mohawk came back with a large exhibit focused on carpet after taking last year off. Beaulieu of America, Masland, Styron and Mannington Commercial were also back with their own stand-alone exhibits. In addition, two American pavilions were prominent at the show, one sponsored by Wanda Ellis’ American Floorcovering Association and a second sponsored by the National Wood Flooring Association.

Mohawk’s large presence at the show came as no surprise, especially in light of its ongoing diversity both from a surface category and geographical standpoint. We would not be surprised to see more international expansion for Mohawk as the global economy sees more stability. Many of the American manufacturers we spoke with, like Beaulieu of America and Mannington, see Domotex as a meeting point for all of their export partners around the world. Even though the show is in Western Europe, Domotex gives them access to the Middle East, Africa, South America, the former Soviet countries and even the South Pacific.

While the Domotex show in Hannover continues to be the largest flooring show in the world, Deutsche Messe also hosts flooring shows that carry the Domotex name in China, the Middle East and, new for 2012, Moscow, Russia.

 

Copyright 2012 Floor Focus 



Other Archived Articles

Domotex Asia Set for March 24-26   Full Article
Shanghai, China, Sept. 12, 2014 -- Domotex Asia/Chinafloor will be held March 24-26 in Shanghai.

Retail Sales Increase Broadly in August   Full Article
Washington, DC, Sept. 12, 2014 -- U.S. retail sales rose 0.6% in August, as consumer bought automobiles and a variety of other goods, according to the Commerce Department.

Consumer Sentiment Highest in More Than a Year   Full Article
Ann Arbor, MI, Sept. 12, 2014 -- U.S. consumer sentiment rose in September to its highest level in more than a year, according to the Thomson Reuters/University of Michigan index.

Greenberg Fund Awards Two Scholarships   Full Article
Manchester, NH, Sept. 12, 2014 -- CCA Global Partners has announced the recipients of two $5,000 scholarships through the Alan Greenberg Scholarship Fund.

Dover Rug & Home Opens Boston Showroom   Full Article
Boston, MA, Sept. 12, 2014 -- Dover Rug & Home has opened a second location in Boston in the Back Bay.

Armstrong Headquarters Gets LEED Recertification   Full Article
Lancaster, PA, Sept. 11, 2014 -- Armstrong World Industries said its corporate headquarters building has been awarded LEED Platinum recertification from the U.S. Green Building Council.

Shaw Contract Names Winners of Design Contest   Full Article
Cartersville, GA, Sept. 11, 2014 -- Shaw Contract Group announced the winners of its annual Design is… competition.

Initial Unemployment Claims Rise Last week   Full Article
Washington, DC, Sept. 11, 2014 -- Initial claims for unemployment benefits rose to 315,000 last week, up from the previous week's revised total of 304,000, according to the Labor Department.

Dal-Tile Holding Groundbreaking for Tennessee Plant   Full Article
Dickson, TN, Sept. 11, 2014 -- Dal-Tile is scheduled to hold an invitation-only groundbreaking ceremony this afternoon for its new $180 million plant in Dickson County, according to the Tennessean newspaper.

Foreclosures Edge Higher in August   Full Article
Irvine, CA, Sept. 11, 2014 -- Foreclosures rose in August the first time in nearly four years, according to tracking firm RealtyTrac.

CFI Presents Awards at Annual Meeting   Full Article
Kansas City, MO, Sept. 11, 2014 -- The Certified Floorcovering Installers recently presented awards at its annual convention.

Tandus Centiva's Ethos Certified Cradle to Cradle   Full Article
Dalton, GA, Sept. 11, 2014 -- Tandus Centiva said it has been Cradle to Cradle Certified Silver for its Ethos modular soft surface products by the Cradle to Cradle Products Innovation Institute.

Wholesale Inventories, Sales Rise in July   Full Article
Washington, DC, Sept. 10, 2014 -- Wholesale inventories ticked up in July by the smallest amount in a year, according to the Commerce Department.

NAHB Praises Legislation to Limit EPA, Army Corps   Full Article
Washington, DC, Sept. 10, 2014 -- The National Association of Home Builders has commended legislation that would limit the authority of the EPA and the U.S. Army Corps of Engineers over "waters of the U.S."

Mortgage Applications Decline Last Week   Full Article
Washington, DC, Sept. 10, 2014 -- Mortgage application volume fell last week as interest rates rose for the first time in four weeks, according to the Mortgage Bankers Association.

Bona Opens Training Center in Dallas   Full Article
Aurora, CO, Sept. 10, 2014 -- Bona US said it has opened a new regional training center in Dallas.

Job Openings Near 13-Year High   Full Article
Washington, DC, Sept. 9, 2014 -- The number of U.S. job openings remained near the highest level in 13 years in July, according to the Labor Deparment in its Job Openings and Labor Turnover survey.

Oriental Weavers Expands Presence at High Point   Full Article
Dalton, GA, Sept. 9, 2014 -- Oriental Weavers said it will open a new showroom and double the size of its High Point presence at the upcoming October market.

Armstrong Adds Installation System to Natural Creations   Full Article
Lancaster, PA, Sept. 9, 2014 -- Armstrong Commercial Flooring has added its luxury vinyl tile installation system called I-Set to its Natural Creations collection.

Mohawk Study Looks at Carpet in Hospital Setting   Full Article
Calhoun, GA, Sept. 9, 2014 -- A Mohawk-funded study shows that carpet tile relieves environmental stressors in hospital settings more effectively than terrazzo and rubber flooring.