WFCA Names Davis, Campbell to Hall of Fame
Anaheim, CA, Dec. 18, 2013 -- The World Floor Covering Association will induct the late D. Christopher Davis and Keith Campbell into its Hall of Fame.
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The date for the formal induction ceremony for both gentlemen will be announced in the near future.
Davis, who died in February 2012, became CEO of Western Floor Covering Association in 1994 and, recognizing there’s strength in numbers, quickly implemented the merger of the organization with the American Floorcovering Association in January of the following year. Through this merger the WFCA was formed.
Davis launched benefits like the trade scholarship program. This initiative helped the association grow membership by over 40%.
At a point when things were looking grim for the flooring industry, Davis breathed new life into the category through the launch of a consumer awareness campaign designed to educate consumers about flooring and its impact on residential interior designs.
The campaign, which is still running over 10 years later, included the launch of a non-commercial website dedicated to flooring and geared entirely to the consumer, as well as an extensive marketing and public relations campaign.
One of the more notable accomplishments in his career was the exponential growth of Surfaces, owned at the time by the WFCA, into one of the 50 largest trade shows in the world with attendance topping 40,000.
Davis negotiated the sale of the show at its pinnacle for $40 million while maintaining the association’s strategic positioning, including an exhibit discount for members and a top sponsorship position.
Campbell has spent his entire career at Mannington Mills, which was founded by his great grandfather in 1915. He cut his teeth in the business at his family’s company working from the ground up in a wide variety of capacities. He joined Mannington’s Board of Directors in 1983, which paved his way to become chairman of the board 12 years later.
Today Mannington employs more than 2,400 people worldwide and in nine manufacturing plants across North America. Under Campbell’s leadership, Mannington has experienced its greatest era of corporate growth, including two successful acquisitions – Burke Industries in 2008 and Amtico International in 2012.
Campbell has remained consistent in his commitment to Mannington’s long-standing core corporate values – Care. Do the Right Thing. Work Hard/Play Hard and Control Your Own Destiny. These values coupled with the corporate mission “to be the best people to do business with in the flooring industry” have propelled Mannington to a global flooring industry leadership position.
In addition to his corporate duties, Mr. Campbell is extremely active in multiple industry organizations and initiatives designed to help the overall industry. He is currently associate director of the WFCA and serves on the Finance Committee, a position he has held since 1996.