Santa Fe Springs, CA, Sept. 14, 2012 -- Shaw subsidiary Tuftex has released a pro-carpet video series to the company’s retailer partners.
New installments will be provided once every two weeks on ShawAdvantage.com until all 12 videos have debuted.
The videos can be used to develop a variety of different advertising spots, including on air, on hosted sites such as Youtube and in website promotions.
The open-source clips are 10-20 seconds long and will serve to promote the carpet industry.
Each video is accompanied by photos and copy for use in print or static online applications. The unbranded videos tout a variety of positive aspects and benefits of carpeting products.
“The videos act to support the entire carpet industry, touting the softness and support carpeting provides throughout the home environment,” said Stefan Hoher, director of marketing technology for Tuftex.
The topics include positive messages and education around several topics, including: dust and air quality, noise reduction, and temperature control. Several of the installments directly juxtapose hard surface flooring and carpet, driving home the concept that, “nothing feels quite as good as carpet.”