Tarkett Collection Aims To Make Choosing Easier

Chagrin Falls, OH, June 11, 2013 -- Tarkett said it has developed a collection designed to make selecting floors easier for customers.

Called the SPECIFi collection, Tarkett said it identified 17 of its most popular FiberFloor designs and produced each in four different constructions and warranty levels.

The idea is to give consumers a flooring design that meets both budgetary and performance expectations without sacrificing style.
 
“We heard a common story from flooring shoppers and retailers, in which people would fall in love with a certain design, only to discover they couldn’t afford it, or it wouldn’t be durable enough for their lifestyle,” said Bruce Ziegler, director of product management.

SPECIFi’s four collections include: Liftetime, Magnitude, Easy Living, and Fresh Start.


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