Organizations Offer Prize for Product Innovation

New York, NY, April 3, 2013 -- Cradle to Cradle Products Innovation Institute and Make It Right, an organization founded by actor Brad Pitt, are offering $250,000 in prize money in a Product Innovation Challenge.

The idea is for manufacturers to design products for the affordable housing market that are "safe for human and environmental health and designed for re-use."

"Consumer awareness is increasing and demand for healthier products is growing but often these options are not available for affordable housing," according to a press release.

"As a result, already economically disadvantaged populations find themselves at a health disadvantage as well." 

All contest details and official rules can be found at 


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