Max Windsor Acquired by Peter Spirer Group

Adairsville, GA, March 24, 2014 -- Hardwood firm Max Windsor Floors has been purchased by industry veteran Peter Spirer and two colleagues for an undisclosed price.
The new Company, The Max Windsor Group, will be headquartered in Adairsville and will continue to do business as Max Windsor Floors.

Previously located in Rancho Cucamonga, the company's California distribution center and offices have been moved to Commerce, California.

The company is a hardwood supplier to major retailers across the country.

Spirer, who is the company's new CEO, has a career in flooring that spans nearly six decades, during which he was an original inductee into the Floor Covering Industry Hall of Fame, and served twice as chairman of the Carpet & Rug Institute.

A slate of officers and key managers for Max Windsor Floors includes David Cicchinelli, vice president of marketing,  Adrian Van Raalten, vice president of the Western Region, Brian Wang, vice president of operations, and Amanda Abercrombie, eastern operations manager.

"The last year was somewhat chaotic for the company, as the ownership
decided it was time to sell, Spirer said.

"This provided a great opportunity for my partners and me to purchase the franchise."

Spirer said he plans to reinforce the company's commitment to flooring specialty retailers.

"Our intention is to be the retailer's most profitable line of wood products. We don't offer our line to Lumber Liquidators or big boxes, and we don't sell to internet dealers. The neighborhood specialty store is Max Windsor's future; we know who's running him out of business, and we will make it a point to see him prosper, at least in the hardwood sector."

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