Kennesaw, GA, Sept. 25, 2012 -- Invista is rolling out a new Stainmaster Essentials line consisting of lower cost polyester and nylon products.
The company said the new line is being positioned to hit value price points which have grown increasingly popular. It will feature the same durability, performance, and construction as other Stainmaster products.
“Our customers continue to tell us that nylon 6,6 fibers still have the best long-term performance in soft flooring. Nylon 6,6 fibers are the optimum ‘go-to’ fibers for the broadest variety of color schemes and offer a luxurious soft ‘hand’, excellent resiliency, durability, abrasion resistance and texture retention” said Steve Griffith, chief marketing officer, Invista Surfaces,
“But, now some consumers are looking for good performing value products that will live up to their expectations in terms of durability, stain resistance and ease of cleaning. Because of this, we tested more than 100 products of different constructions and weights that are representative of the market and selected the handful that meet our Stainmaster product specifications and satisfy those consumer needs.”
The new line and all in-store merchandising materials will initially be available in Stainmaster Flooring Centers, Stainmaster Showcase Dealers, and other Stainmaster aligned dealers including Lowe’s and Carpet Direct.
Invista said it will work with multiple mills to manufacture the new products.