HomerWood Workshops Focus on Sales Skills

Titusville, PA, May 20, 2013 -- HomerWood, a hardwood brand owned by Armstrong, has launched a series of workshops created to enhance the skill set of sales teams.

Focusing on consultative selling and presentation skills, the program is designed to create, build and lead sales and support organizations and enhance the overall sales of HomerWood distribution partners.

The first workshop was held at the corporate headquarters of distributor B.R. Funsten and Tom Duffy Company in Manteca, California.

Fifteen participants, including management, sales, customer service, marketing and administration personnel, as well as five HomerWood representatives, took part.

“In promoting and selling HomerWood, our sales partners need to effectively tell our story and convey our value message to retail and this program has been created and designed to support this," said Paul Walker, general manager, HomerWood.

"When a flooring retailer is effectively presented with all that HomerWood offers to their business, we get 100% buy-in.”
The Roseth Burrell Group conducted the workshop that focused on presentation skills and knowledge of HomerWood Premium Hardwood Flooring products. The training encouraged team participation and active role play.

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