Fitz Flooring Named First Canadian Armstrong Elite Retailer

Lancaster, PA, March 17, 2015—Fitz Flooring is the first Canadian retailer to enter Armstrong’s Elite Retailer program. The store’s two Calgary locations earned the distinction. The business, owned by John Fitzsimmons, opened in 1992 and currently has six locations.

As an Elite retailer, Fitz Flooring will receive new Elite merchandising displays to provide a wider range of hard surface floorcovering options. In addition, the store is co-branded on Armstrong’s website, which helps to provide qualified leads direct to the retailer.