Bentley Prince Street Changes Name to 'Bentley'

Los Angeles, CA, May 13, 2013 –- Bentley Prince Street has changed its name to Bentley, reflecting a comprehensive new branding strategy that includes returning to its original name.

“We are embracing Bentley’s legacy as a Los Angeles manufacturer," said Ralph Grogan, who was named president and CEO of Bentley earlier this year.

"Los Angeles is not only where we are, but also a big part of who we are and what makes us unique.”

The new branding elements will be rolled out during the next several weeks with NeoCon being the formal introduction to the marketplace.

The branding elements are supported by an advertising campaign that features photography of iconic Los Angeles architecture. The company’s new showrooms in Chicago -- a 3500 square foot showroom located at the Kinzie Design Center (across the street from the Merchandise Mart) and a 950 square foot showroom in the Merchandise Mart -- were designed with the new branding elements.

Grogan said the entire branding process was powered by the strength of the Bentley heritage.

“I think it is a tribute to the enduring culture of the Bentley brand that most of the leadership team here today were part of Bentley at some point in the past, and now they have returned to help restore this company to its position as an entrepreneurial enterprise and design leader. People want to be a part of this,” Grogan said.

In 2002, Bentley was renamed Bentley Prince Street while under the ownership of Interface, Inc., in an effort to streamline the corporation’s production of its broadloom products. Prince Street’s capital assets were eventually sold, and the company has operated in Bentley’s original production facility in Los Angeles. Dominus Capital purchased the company in mid-2012.



Other Archived Articles

Duncan Appointed President of Mannington's Residential Business   Full Article
Salem, NJ, Oct. 3, 2014 -- Mannington Mills announced today that Ed Duncan will replace Kim Holm, who is retiring, as president of Mannington’s Residential Business.

Services Sector Growth Slows in September   Full Article
Washington, DC, Oct. 3, 2014 -- The services sector of the economy grew at a slower pace in September, according to the Institute for Supply Management.

CRI Annual Meeting Set Nov. 12   Full Article
Dalton, GA, Oct. 3, 2014 -- The Carpet and Rug Institute's 2014 Annual Membership Meeting will be held Nov. 12.

Unemployment at Six-Year Low in September   Full Article
Washington, DC, Oct. 3, 2014 -- The unemployment rate fell to 5.9% in September as the economy created 248,000 jobs, according to the Labor Department.

Foreclosure Rate Lowest Since 2007   Full Article
New York, NY, Oct. 3, 2014 -- The foreclosure rate edged up 1.1% in August compared to July, according to CoreLogic's National Foreclosure Report.

CRI President Yarbrough Goes to Washington   Full Article
Dalton, GA, Oct. 3, 2014 -- Carpet and Rug Institute President Joe W. Yarbrough traveled to Washington, D.C. Sept. 17-18 for two days of back-to-back meetings with congressional representatives.

Dover Rug & Home a Finalist in Association Awards   Full Article
Cambridge, MA, Oct. 3, 2014 -- Dover Rug & Home said it has been named a Family Business Association (FBA) Awards finalist in the category of Fourth Generation Businesses.

Factory Orders Fall on Fewer Aircraft   Full Article
Washington, DC, Oct. 2, 2014 -- Factory orders fell in August on weakness in the aircraft sector, according to the U.S. Census Bureau.

Jobless Applications Fall Last Week   Full Article
Washington, DC, Oct. 2, 2014 -- Initial applications for unemployment benefits unexpectedly fell last week, according to the Labor Department.

National Floorcovering Alliance Elects Officers   Full Article
Maui, Hawaii, Oct. 2, 2014 -- The National Floorcovering Alliance (NFA) met this week in Maui, Hawaii for its annual fall meeting and elected a new slate of officers who will take office beginning in 2015.

Planned Job Cuts Hit 14-Year Low   Full Article
Chicago, IL, Oct. 2, 2014 -- The number of planned layoffs declined to a 14-year low in September, according to tracking firm Challenger, Gray & Christmas.

Metroflor's Aspecta Begins Reclamation Program   Full Article
Norwalk, CT, Oct. 2, 2014 -- Aspecta, Metroflor's new LVT brand, said it has launched a free one-call reclamation service called Revise.

HPS Schönox Makes Two Executive Appointments   Full Article
Florence, AL, Oct. 2, 2014 -- Doug Young has been named executive vice president at HPS Schönox.

Kokoszka To Help Dixie Integrate Burtco   Full Article
Chattanooga, TN, Oct. 1, 2014 -- The Dixie Group said it has hired former Burtco Enterprises CEO Robert E. Kokoszka to assist Dixie in integrating his former company.

Manufacturing Continues To Expand in September   Full Article
Washington, DC, Oct. 1, 2014 -- Manufacturing expanded at slower pace in September, according to the Institute for Supply Management.

Construction Spending Declines in August   Full Article
Washington, DC, Oct. 1, 2014 -- U.S. construction spending fell 0.8% in August to a seasonally adjusted annual rate of $961.0 billion, according to the Commerce Department.

Private Employers Add 213,000 Jobs in September   Full Article
Roseland, NJ, Oct. 1, 2014 -- Private employers added 213,000 jobs in September, according to the ADP Employment Report.

Mortgage Application Volume Falls Last Week   Full Article
Washington, DC, Oct. 1, 2014 -- Mortgage application volume last week fell 0.2% on a seasonally adjusted basis, according to the Mortgage Bankers Association.

Cersaie Attendance Tops 100,000 Visits   Full Article
Bologna, Italy, Oct. 1, 2014 -- Attendance at Cersaie 2014 once again topped 100,000 visits, organizers said.

Fannie, Freddie Foreclosure Preventions Decline   Full Article
Washington, DC, Sept. 30, 2014 -- Approximately 80,000 foreclosure prevention actions were completed by Fannie Mae and Freddie Mac in the second quarter.