BBB Takes Issue With Tennant Advertising

New York, NY, April 2, 2012 -- The National Advertising Division of the Council of Better Business Bureaus has recommended that Tennant Company, a manufacturer of commercial floor cleaning equipment, discontinue certain claims promoting the superior performance of the company’s “ec-H20” technology.
 
The claims at issue were challenged before NAD, the advertising industry’s self-regulatory forum, by Nilfisk-Advance, Inc., a competing manufacturer of commercial floor cleaning equipment.
 
Claims at issue included:
 
· ec-H20 “electrically converts water into a superior cleaning solution.”
· “Independent studies show that ec-H20 outperforms [many] conventional chemicals.”
· “ec-H20 technology makes water perform like a powerful detergent.”
· “Tennant ec-H20 is proven to reduce environmental impact by up to 98%”
 
In advertising, Tennant said that its ec-H20 floor scrubbing machine converts plain water onboard through electrolysis into an environmentally safe cleaning agent having special, detergent-like properties to clean the floors of large commercial operations.
 
Further, the advertiser asserted that it had permanently discontinued some of the claims at issue, prior to the challenge, including “Tennant’s ec-H20 is proven to reduce environmental impact by up to 98%” and “ec-H20 technology makes water perform like a powerful detergent.”

Tennant contended that the remainder of the claims were supported by competent and reliable third-party testing.

NAD noted in its decision that there is no single consensus industry standardized test designed to determine how “clean” a floor surface is or how to test for and measure cleaning performance. Further, NAD noted, there is wide variability among the types of soils that appear on the floors of commercial customer facilities.
 
NAD acknowledged that the scientific analysis and collective testing evidence provided a foundation for the utility of the ec-H20 technology in commercial scrubbers and for its general efficacy as a cleaner.  NAD acknowledged that two of the advertiser’s tests provided a basis for the chemical mechanism of ec-H20 as a cleaner.
 
NAD determined, however, that the advertising communicated a message of superior cleaning performance which was not supported by the evidence of comparative testing in the record.
 
NAD found that while one test which compared ec-H20 technology against five different cleaners demonstrated that the ec-H20 technology produced similar results to the detergent based method for the removal of heavy stains or common soils, the ec-H20 technology was less effective when the soil load was very heavy or where the soil was difficult to hydrate.



Other Archived Articles

Starnet Closing in on Carpet Recycling Goal   Full Article
Darien, CT, April 4, 2014 -- Starnet said its commercial carpet reclamation program said that as of the end of March its members had recycled more than 44.6 million pounds of carpet.

Greenbuild Set for Los Angeles in 2016   Full Article
Washington, DC, April 4, 2014 -- The Greenbuild trade show will move from San Diego to Los Angeles in 2016.

Economy Adds 192,000 Jobs in March   Full Article
Washington, DC, April 4, 2014 -- U.S. employers added 192,000 jobs in March, according to the Labor Department.

Mannington Producing Click LVT Domestically   Full Article
Calhoun, GA, April 4, 2014 -- Mannington Commercial said it has become the only manufacturer to produce click installation system commercial LVT in the U.S.

Builder Beazer Says Sales, Orders Fall   Full Article
Atlanta, GA, April 4, 2014 -- Beazer Homes said severe weather contributed to a decline in completed home sales and new orders in the first quarter.

J+J Flooring Partners With Health Design Center   Full Article
Dalton, GA, April 4, 2014 -- J+J Flooring Group said it has become the exclusive industry partner for The Center for Health Design’s Research Coalition.

Growth in Services Sector Picks Up in March   Full Article
Tempe, AZ, April 3, 2014 -- Growth in the U.S. services sector accelerated in March, according to the Institute for Supply Management.

Jobless Claims Tick Higher Last Week   Full Article
Washington, DC, April 3, 2014 -- Initial claims for unemployment benefits edged higher unexpectly last week, according to the Labor Department.

Zillow To Help Chinese Invest in U.S. Real Estate   Full Article
New York, NY, April 3, 2014 -- Zillow said it would begin providing real-estate listings for Chinese real-estate portal Beijing Yisheng Leju Information Services.

Planned Job Cuts Plunge in March   Full Article
Chicago, IL, April 3, 2014 -- Planned job cuts fell to 34,399 in March, which was down 30% from a year ago and 18% from the previous month, according to outplacement firm Challenger, Gray & Christmas.

Finkell Forming New Hardwood Company   Full Article
Only, TN, April 3, 2014 -- Don Finkell, former head of hardwood maker Anderson, is getting back into business with a wood flooring startup called OEM Wood Floors.

Unilin's Winters Named NALFA Member of Year   Full Article
Dallas, TX, April 3, 2014 -- Unilin’s Jane Winters recently won the flooring industry’s "NALFA Member Of The Year” award.

J+J Flooring Names Metzger Director of Design   Full Article
Dalton, GA, April 3, 2014 -- J+J Flooring Group has named industry veteran Daniel Metzger as director of design.

Surya Names Curtin Vice President Sales   Full Article
Calhoun, GA, April 3, 2014 -- Rug company Surya said it has named Jim Curtin as vice president of sales, national accounts.

Factory Orders Rise More Than Expected   Full Article
Washington, DC, April 2, 2014 -- Factory orders rose 1.6 % in February, the U.S. Commerce Department said Wednesday

Jobs Growth Picks Up in March   Full Article
Roseland, NJ, April 2, 2014 -- Private firms grew their payrolls in March by the most in three months, according to the ADP Employment Report.

Mortgage Application Volume Declines   Full Article
Washington, DC, April 2, 2014 -- Mortgage application volume fell last week on lower refinancing demand, according to the Mortgage Bankers Association.

Analyst Lowering Mohawk Estimates Due to Weather   Full Article
New York, NY, April 2, 2014 -- Flooring industry analyst Stifel Nicolaus said it is lowering its first quarter estimates for Mohawk due to weather issues but is maintaining a "buy" rating on the stock.

Mohawk a Finalist for Atlanta Environmental Award   Full Article
Calhoun, GA, April 2, 2014 -- Mohawk said it is a finalist in the Metro Atlanta Chamber’s E3 environmental awards for Atlanta area businesses.

Haines Vice President of Operations Dies   Full Article
Glen Burnie, MD, April 1, 2014 -- Distributor Haines said its vice president of operations, Mark Blakely, died March 27 from health complications.