BBB Takes Issue With Tennant Advertising

New York, NY, April 2, 2012 -- The National Advertising Division of the Council of Better Business Bureaus has recommended that Tennant Company, a manufacturer of commercial floor cleaning equipment, discontinue certain claims promoting the superior performance of the company’s “ec-H20” technology.
 
The claims at issue were challenged before NAD, the advertising industry’s self-regulatory forum, by Nilfisk-Advance, Inc., a competing manufacturer of commercial floor cleaning equipment.
 
Claims at issue included:
 
· ec-H20 “electrically converts water into a superior cleaning solution.”
· “Independent studies show that ec-H20 outperforms [many] conventional chemicals.”
· “ec-H20 technology makes water perform like a powerful detergent.”
· “Tennant ec-H20 is proven to reduce environmental impact by up to 98%”
 
In advertising, Tennant said that its ec-H20 floor scrubbing machine converts plain water onboard through electrolysis into an environmentally safe cleaning agent having special, detergent-like properties to clean the floors of large commercial operations.
 
Further, the advertiser asserted that it had permanently discontinued some of the claims at issue, prior to the challenge, including “Tennant’s ec-H20 is proven to reduce environmental impact by up to 98%” and “ec-H20 technology makes water perform like a powerful detergent.”

Tennant contended that the remainder of the claims were supported by competent and reliable third-party testing.

NAD noted in its decision that there is no single consensus industry standardized test designed to determine how “clean” a floor surface is or how to test for and measure cleaning performance. Further, NAD noted, there is wide variability among the types of soils that appear on the floors of commercial customer facilities.
 
NAD acknowledged that the scientific analysis and collective testing evidence provided a foundation for the utility of the ec-H20 technology in commercial scrubbers and for its general efficacy as a cleaner.  NAD acknowledged that two of the advertiser’s tests provided a basis for the chemical mechanism of ec-H20 as a cleaner.
 
NAD determined, however, that the advertising communicated a message of superior cleaning performance which was not supported by the evidence of comparative testing in the record.
 
NAD found that while one test which compared ec-H20 technology against five different cleaners demonstrated that the ec-H20 technology produced similar results to the detergent based method for the removal of heavy stains or common soils, the ec-H20 technology was less effective when the soil load was very heavy or where the soil was difficult to hydrate.



Other Archived Articles

Tight Lending Standards Still Hurting Home Builders   Full Article
Washington, DC, Oct. 9, 2014 -- Tight mortgage lending standards continue to affect sales for single-family builders, according to a survey released by the National Association of Home Builders.

Wholesale Inventories Increase in August   Full Article
Washington, DC, Oct. 9, 2014 -- U.S. wholesale inventories rose 0.7% in August, according to the Commerce Department.

Initial Jobless Claims Hold Steady Last Week   Full Article
Washington, DC, Oct. 9, 2014 -- Initial jobless claims held steady at 287,000 last week, according to the Labor Department.

Quick-Step Starts Promoting Q-Wood Flooring on the Internet   Full Article
Dallas, TX, Oct. 9, 2014 -- Quick-Step developed a new website specifically for its Q-Wood category of flooring.

Mortgage Application Volume Rises Last Week   Full Article
Washington, DC, Oct. 8, 2014 -- Mortgage application volume increased 3.8% last week from the previous week, according to the Mortgage Bankers Association.

Got You Floored on Fast 50 List in Piedmont Region   Full Article
Greensboro, NC, Oct. 8, 2014 -- -Got You Floored, Inc. was named by the Triad Business Journal to the Fast 50 for the Piedmont Triad Region in North Carolina.

Georgia Gov. Deal Visits Mohawk in Calhoun   Full Article
Calhoun, GA, Oct. 7, 2014 -- Earlier this week, Georgia Gov. Nathan Deal toured the Mohawk Flooring Center in Calhoun and spoke to employees about the importance of the flooring industry in the state of Georgia.

Interface Issues Third Quarter Earnings Warning   Full Article
New York, NY, Oct. 8, 2014 -- Shares of Interface fell 16.5% in after-hours trading Tuesday after the company announced lower-than-expected preliminary third-quarter results.

National Retail Federation Expects Holiday Sales Boost   Full Article
Washington, DC, Oct. 7, 2014 -- Retail spending during the holiday season is expected to be the highest in three years, according to a forecast by the National Retail Federation.

Job Openings Highest Since 2001   Full Article
Washington, DC, Oct. 7, 2014 -- Job openings increased to 4.84 million in August, up from 4.67 million in July, according to the latest Job Openings and Labor Turnover Survey.

Builders Offering Incentives as Sales Soften   Full Article
New York, NY, Oct. 7, 2014 -- Home builders nationally have begun sweetening offers in light of slowing sales, according to a Bloomberg News story.

Domotex To Feature Installation Technology for First Time   Full Article
Hannover, Germany, Oct. 7, 2014 -- Domotex 2015 set for Jan. 17-20 will feature 1,300 exhibitors from more than 60 countries.

Fincibec Group Seeking Tile Award Entries   Full Article
Sassuolo, Italy, Oct. 6, 2014 -- The Quinquennial Tile Award, now in its fourth edition, seeking entries using the Fincibec Group's three brands, Century, Monocibec and Naxos, between Jan. 1, 2011 and Dec. 31, 2015.

Armstrong Raising Some Vinyl Prices   Full Article
Lancaster, PA, Oct. 6, 2014 -- Armstrong said it will raise prices in the U.S. and Canada on commercial vinyl composition tile and BioBased Tile by 4%, commercial wallbase by 4%, and select residential tile products.

Stifel Sees Stronger Hard Surface Sales, Weaker Carpet Sales   Full Article
New York, NY, Oct. 6, 2014 -- Analyst Stifel Nicolaus believes that third quarter flooring sales will show stronger sales of hard surface flooring and weaker sales of carpet.

NeoCon East Offers Education for Designers   Full Article
Baltimore, MD, Oct. 6, 2014 -- NeoCon East has announced its educational program for design professionals seeking continuing education.

Duncan Appointed President of Mannington's Residential Business   Full Article
Salem, NJ, Oct. 3, 2014 -- Mannington Mills announced today that Ed Duncan will replace Kim Holm, who is retiring, as president of Mannington’s Residential Business.

Services Sector Growth Slows in September   Full Article
Washington, DC, Oct. 3, 2014 -- The services sector of the economy grew at a slower pace in September, according to the Institute for Supply Management.

CRI Annual Meeting Set Nov. 12   Full Article
Dalton, GA, Oct. 3, 2014 -- The Carpet and Rug Institute's 2014 Annual Membership Meeting will be held Nov. 12.

Unemployment at Six-Year Low in September   Full Article
Washington, DC, Oct. 3, 2014 -- The unemployment rate fell to 5.9% in September as the economy created 248,000 jobs, according to the Labor Department.