Armstrong Develops Web-Based Tool for Retailers

Lancaster, PA, Feb. 18, 2015 -- Armstrong Floor Products has rolled out what it calls an Advertising & Promotion Center.

The web-based tool, the company said, enables dealers to create personalized, local marketing materials, build web pages, print in-store collateral and more.

Dealers will be able to customize marketing materials to deliver directly to publications, printers or online media outlets. The tool contains ready-to-use templates.

Armstrong said the tool has three major advantages because it contains custom design and website management, integrated search engine optimization, and paid search campaigns. If a store has an existing website and wants to incorporate Armstrong content into it, that also is an option.