Flooring Interviews

Thomas Baert Discusses his new FirmFit Brand and the Multilayered Flooring Pyramid

Thomas Baert Discusses his new FirmFit Brand and the Multilayered Flooring Pyramid

January 15, 2018—Thomas Baert, President of CFL, and Kemp Harr discuss the firm's launch of the new FirmFit brand and his company's good, better, best pyramid strategy for multilayered flooring.  In summary, the top layers change based on the performance attributes the consumer is looking for. Listen to the interview, recorded at Domotex in Germany, for more information. FirmFit will have an exhibit at Surfaces in Las Vegas.


Related Topics:Domotex, The International Surface Event (TISE)