Flooring Interviews

Carrie Edwards and Katie Ford Discuss the Launch of Shaw's Anderson-Tuftex Brand

Carrie Edwards and Katie Ford Discuss the Launch of Shaw's Anderson-Tuftex Brand

January 2, 2018—Carrie Edwards Isaac and Katie Ford, VP of Anderson-Tuftex and Director of Brand Strategy (respectively) with Shaw Industries, and Kemp Harr discuss the strategy behind the Anderson-Tuftex brand which kicks off this week. Listen to the interview to hear more details about their target consumer and the research that went into this launch.