Elise Demboski Provides an Overview of Mohawk's Recent License to Spill Events for Smart Strand

April 24, 2013—Elise Demboski, VP of Creative Services for Mohawk, and Kemp Harr, discuss the company's latest round of promotions for its proprietary Smart Strand carpet centered around the theme of License to Spill. Listen to the interview to hear the strategy behind this nationwide 12 city tour that puts emphasis on the carpet's stain free properties.