Aaron Pirner Discusses the New Pilot Retail Flooring Store Concept called the Floor Project
May 29, 2013—Aaron Pirner, CEO with Cap Carpets, Inc., and Kemp Harr, Publisher of Floor Focus Magazine, discuss the grand opening of cap's two new pilot retail flooring stores. These new stores, called the Floor project, were created following some detailed consumer research that helped them change the format of the way consumers shop for flooring. Listen to the interview for more details including types of flooring, private label branding strategy, and technology enhancements.